E族DIY网络营销推广方案.doc

题目： E族DIY网络营销推广方案
专 业： 电子商务
姓 名： 叶尔木克·波拉提别克
11月
摘要
DIY是英文“Do it yourself”（做自己）缩写。如今，穿衣不但仅是为了保温身体，而是体现了一种新定义，那就是显现个人身份、跟随潮流、秀出个性。DIY比较受到大学生以及青少年爱慕，DIY产品不但能让学生以及青少年消费得起，还能满足她们求异心理，秀出个人不同性格，让她们在茫茫人海中呈现自我。因而决定开展一项DIY彩绘项目，通过电脑设计、手绘设计来制作顾客喜欢DIY T恤。由我团队来设计您想要图案和文字做印刷或刺绣T恤（情侣T恤、班服T恤、全家服T恤、社团团队服T恤等等）。
核心字：DIY；T恤；设计；电子商务；互联网。
Abstract
DIY is English "Do it yourself" (do) the abbreviation. Now，dressing is not only to the insulation body，but reflects a new definition，that is individual identity，follow fashion and show personality. DIY is college students and young people's affection and DIY products can not only let students and youth consumption，but also to meet their psychological of seeking difference，show individual character，let them in the vast sea of humanity to show themselves. It was decided to carry out a DIY painting project，to make customers love DIY t-shirt design，hand-painted design by computer. From my team to design you want the pattern and text to do print or embroidery of the T shirt (couple T shirt，T-shirt，the whole family service T-shirt，club team wear T-shirts，etc.).
Key words：DIY；t shirt；design；electronic commerce；internet.
目录
第1章 前言............................................................1
第2章 E族DIY市场分析.................................................2
行业及市场状况..................................................2
目的市场状况..............................................2
目的市场..................................................3
产品更新换代周期..........................................4
进入市场难度分析........................................4
项当前景分析....................................................5
第3章 E族DIY产品简述.................................................6
第4章 产品推广与网络营销方略.........................................10
提高市场占有率...