Gartner for Marketers The State of Digital Commerce Big growth means big expectations and a challenging outlook for CMOs Ant Duffin Senior Director Analyst The State of Digital Commerce Gartner’s Digital Commerce Survey captures organizations’ digital commerce performance, maturity and strategic priorities after significant digital acceleration. CMOs can use these findings to understand the current landscape and make informed decisions to improve their maturity and performance. Ant Duffin Senior Director Analyst Published 29 October 2021 — ID G00755786 Gartner for Marketers Follow Us on LinkedIn Become a Client 3 The State of Digital Commerce Overview Key findings • Rapid acceleration of digital commerce growth has created a challenging outlook for year-over-year (YoY) performance in 2022 as the pandemic wanes. Despite 79% of organizations outperforming targets, only 27% of digital commerce leaders exceeded their senior leaders’ performance expectations for revenue and profitability this year. • Digital commerce’s strategic importance continues to grow as a near- universally-recognized priority. Organizations with advanced digital commerce maturity are more likely to beat performance targets and are better equipped to drive sustainable, long-term growth. • Recognizing the need to evolve digital commerce capabilities, 90% of surveyed marketing leaders are aggressively expanding their investments with a particular focus on digital-first value creation and customer experience. Gartner for Marketers Follow Us on LinkedIn Become a Client 4 The State of Digital Commerce Data Insights Gartner conducted an inaugural 2021 Digital Commerce Survey, aski