国际贸易实务课件.ppt

国际贸易实务
（practice of international business)
郭利平
MP：**********
******@
Zhengzhou China
课程安排
基本进出口实务
外贸函电
外贸单证
上机实****br/> 教务系统
实****平台
外贸模拟
单证练****br/>黎孝先：国际贸易实务（第3版）
对外贸易大学出版社
㈠角色思考
将自己定位为进出口双方某一角色，对待实际问题，要多问为什么？怎么办？
㈡联系实际
要多方面多渠道地收集业务案例，联系实际。
㈢广泛阅读
要多阅读和接触贸易实务方面的内容，拓展视野。
学****方法
基本进出口实务
上篇
绪论
第一节 国际贸易实务
一、什么是国际贸易
国际贸易是指不同国家或地区之间的货物、服务或技术的交换。
二、什么是国际贸易实务
国际贸易实务是相对国际贸易理论而言的概念，指国际贸易的具体操作。
三、国际贸易实务课程的研究对象
国际贸易理论
国际贸易
基础（原因）the basis for trade
模式 the patterns of trade
利益 the gains from trade
贸易政策
限制措施及效应
贸易保护的原因及效果
国际贸易实务
国际货物买卖
达成合同的条款和条件
国际贸易术语
国际贸易惯例
主要贸易方式的操作步骤
四、建立业务关系建交函
Establish Business Relations The Letter For Establishing Business Relations
With the constant development of modern science and technology , Internet provide enterprises with a large amount of chances in looking for and developing potential customers. Enterprises can look for and inquire about customers who accords to their request through the network, and then send out emails to establish business relations and develop new customers, looking for the potential opportunity for business.
The main content of the letter of establishing business relations to the potential customers
The name. address way of contact and brief introduction of our company
Introduction of products
Commodity number
Name of commodity
Send catalogue at the same time
Earnest hope to reach the concrete trade as soon as possible
The model of the letter for establishing business relations
The full name of the company in English and Chinese
The way of contacting
The full name of the customer company
The address of the customer company
Dear Sir or Madam:
Date:
1、The way catch the name of the customer company and the related information.
2、Introduce the information of our company, including the property(财产，性质） and the business scope.
3、Introduce the main products an