商务英语试题及答案.docx

1 Match a word from A and B and complete sentences 1 —10. Use each word from A twice.
A
advertis ing / con sumer / market / product / sales
B
Behavior / budget / campaig n / forecast / launch / lifecycle / profile / research / segme nt / targets
1 The Product lifecycle is the len gth of time people con ti nue to buy a particular product.
Market research showed very good potential for marketing the magazine to executives in the age range 25 — 35.
A consumer profile is simply a description of a typical customer.
Our compa ny has established its bra nd n ame through a multi-milli on multi-media advertis ing campaig n
The introduction of a product to the market is called the product launch .
Family and frie nds are a major factor in con sumer behavior . They really in flue nee what people buy, where and how.
A market segme nt is a group of customers of similar age and in come level.
I don 'think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always gen erate huge profits in the long term.
Our represe ntatives are un der a lot of pressure to meet theirsales targets.
I'm afraid I can only make a pessimistic sales forecast for February and March.
Lan guage Review: Questi ons
2 Re-order the words to make questi ons.
much advertis ing do how on spe nd you ? How much do you spe nd on advertis ing?
does en dorseme nt mean what What does en dorseme nt mean?
strengths and are companysweaknesses what your ?What are your company ' s stre ngths and
weak nesses?
range did exte nd product their they whe n ? Whe n did they exte nd their product ran ge?
is team leadi ng sales who your ? Who is leadi ng your sales team?
Complete each question with an appropriate word.
Did your market share in crease last year?
What kind of products do footballers endorse?
Are they doing any market research at the moment?
_Which of these two products is more successful?
Have you met our new manager?
How ofte n do you la