网络营销环.ppt

网络营销环
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网络营销直接环境
网络营销的直接环境是指互联网所形成的环境
计算机网络（尤其是互联网，也包括企业内部网络和企业其他外部网络）
网络营运商
各类上网终端所构成。
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her learning to my sons and to the sons of him who has instructed me and to pupils who have signed the covenant and have taken an oath according to the medical law, but no one will apply dietetic measures for the benefit of the sick according to my ability and judgment; I will keep them from harm and injustice. I will neither give a deadly drug to anybody who asked for it, nor will I make a suggestion to this effect.
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Hippocratic OathSimilarly I will not give to a woman an abortive remedy. In purity and holiness I will guard my life and my will not use the knife, not even on sufferers from stone, but will withdraw in favor of such men as are engaged in this work. Whatever houses I may visit, I will come for the benefit of the sick, remaining free of all intentional injustice, of all mischief and in particular of sexual relations with both female and male persons, be they free or slaves. What I may see or hear in the course of the treatment or even outside of the treatment in regard to the life of men, which on no account one must spread abroad, I will keep to myself, holding such things shameful to be spoken about. If I fulfil this oath and do not violate it, may it be granted to me to enjoy life and art, being honored with fame among all men for all time to come; if I transgress it and swear falsely, may the opposite of all this be my lot.
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中国医科学生的誓言：
"健康所系，性命相托。当我步入神圣医学学府的时刻，谨庄严宣誓：
我志愿献身医学，热爱祖国，忠于人民，恪守医德，尊师守纪，刻苦钻研，孜孜不倦，精益求精，全面发展。我决心竭尽全力除人类病痛，助健康之完美，维护医术的圣洁和荣誉。救死扶伤，不辞艰辛，执着追求，为祖国医药卫生事业的发展和人类身心健康奋斗终生。"
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Ethical and Legal Issues
与隐私权保护相关的3种理论：独处、信息的存取控制、自治
隐私权保护与利益平衡问题
如何理解“选择加入”和“选择退出”之间的差异？在这一点上厂商与消费者存在什么分歧？
制定《儿童网络隐私保护法案》的意义在哪里？
了解美国联邦贸易委员会确定的网络隐私权保护的一般规则。
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FOR RELEASE: December 15, 1997
FTC SURFS CHILDREN'S WEB SITES TO REVIEW PRIVACY PRACTICES: Most Are Collecting Data on K