药店开业促销活动方案.doc

药店开业促销活动方案
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliangardize internal management, improve staff quality. Adhere to the
药店开业促销活动方案
　“杏康”大药房开业在即，为吸引消费者来参加开业活动。迅速提高“杏康”大药房的知名度,搞旺开业人气。策划方案如下：
　　策划目的：
　　提高开业期间的销售业绩。
　　从而为发展连锁作好铺垫。
　　策划思路：
　　策划吸引消费者的活动，让开业时，杏康大药房就充满人气。
　　提炼诉求卖点，在宣传中突出卖点来吸引消费者产生购买欲望。
　　设计有诱因的促销方案，让消费者重复购买，提高市场竞争力，提高销售额。
　　策划方案：
　　提炼诉求（宣传）卖点：
　　首家社区理想药店
　　打造社区理想药店
　　价格低、服务好、质量过硬
　　足不出户也可以享受到真正的实惠
　　2、设计促销方案：
　　方案1：开业演出及开业仪式
　　——利用演出来吸引消费者
　　——全天演出
　　方案2：向消费者告示“打造社区理想药店”
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy