药店零售技术试卷.doc

药店零售技术试卷
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
C．季节因素 D．不确定因素 E．复合因素
4、优化产品组合的过程，通常是企业营销人员进行_________现行产品组合的工作过程。
A．调查 B．分析
C．研究 D．评价 E．调整
5、心理定价的策略主要有____________。
A．声望定价 B．分区定价
C．尾数定价 D．基点定价 E．招徕定价
6、广告的设计原则包括_________。
A．真实性 B．社会性
C．针对性 D．艺术性 E．广泛性
7、顾客对服务的预期质量，通常要受_________因素的影响。
A．市场营销沟通 B．顾客口碑
C．顾客需求 D．服务产品 E．企业形象
8、一般来说，市场营销管理哲学的发展演变历程可划分为以下哪几个阶段？_________
A．生产观念 B．销售观念
C．市场营销观念 D．产品观念 E．社会营销观念四、四、判断题（判断以下各小题的正误，把判断结果用“√