武汉网球公开赛的营销策略探究.doc

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网球公开赛的营销策略
大学 鹏
摘要
网球运动是一项极具魅力又老少皆宜的体育工程，它既有悠久漫uld also see that, pared to developed countries in Europe and America tennis, our foundation is still very weak. China should maintain a normal tennis most in four Golden constantly break while based Chinese tennis sense to do more work. Only to lay a solid foundation, playing thick, strong popularity mass tennis, so tennis popular, Chinese tennis to get better development, China will also usher in the era of good tennis.
Wuhan Open is in the net after Beijing, Shanghai Masters tennis tournament highest domestic level, from 2021 -2028 year, will be held in Wuhan in September each year. After e*tensive network, the network held a week before. The current body of Wuhan Open WTA tournament for over five Tour is one of the WTA's top events, tournaments points to 900 points, bonuses amounted to $ million, and Doha, Rome, Montreal, Cincinnati, alongside the world's top five super five race. Main event operations for the Wuhan Sports Development Investment Limited.
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In this paper, Wuhan Open for the study, preclude the use of literature, e*pert interviews, parative analysis, mathematical statistics and so on Wuhan Open 2021 marketing data for research, including: tickets, sponsorship, broadcast, licensed merchandise and so on. Whole of Wuhan Open marketing and development factors were analyzed for the overall reality of martial network marketing events and found deficiencies in the network marketing event for the future of Wuhan Open to mature and improve provide some reference.
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Keywords: Wuhan Open marketing strategy
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目录
摘要1
关键字：2
Abstrac2
Keywords: 4
前言6
一、研究背景及研究意义8
1、国外网球赛事的开展8
2、我国网球赛事的开展10
3、当前网球公开赛营销的市场优势11
①区域经济市场化的完善奠定了网球公开赛进入市场营销的根底