Z房地产公司品牌竞争力提升战略规划的研究.pdf

广西大学工商管理硕士曹q筻·论’文 Z房地产公司品牌竞争力提升战略规划研究 RESEARCH oN STRATEGICALLY PLANNING PRoMoTIoN oF THE PETITIVENESS 0F ZREAL PANY ABSTRACT With theincreasingly petition inreal estate market,the petition in hasalready been the from thefeatureofthereal estatebrand,this paper explores theways ofpromoting the petitive thiswillbe ofgreatsignificance tostrengthen themodernized management oftheenterprise,and todevelop realestate, 嬲one ofthetopten ofHenan realestatemarket,formulates theexplicitbrand developing strategy and advances theenhancement of the enterprisepower,the upgrade ofthe management,the expansion inscope,and theincreaSe oftheprofit should bepropelled by the power ,how topromote petitivepower ofZrealestatebrand is the vitalandurgent problem facedby pany Thispaper,based on thestudy 011the brand theory,according tothedeveloping trend and the featm'e of the real estatebrand,proposes the driving framework of petitiveness oftherealestatebrand,gives ananalysis tothemajor problems petitiveness ofZ realestateand formulates thepromoting strategy on petitiveness bined诵m can bepromoted through,the escalation oftheconsumer’petitiveness, petitiveness,petitiveness and brand petitiveness. The countermeasure ofpromoting thereal petitiveness call belaiddown ponentelement,supporting element,intensified element andbaSicelement of petitiveness Nowadays thebrand awareness andbrandconcept inrealestateenterprise have been universallyheightened,the brand value oftheleading brand increaSeswith abigmargin. Brandplays anincreaSing roleinputting theenterprise framework ofthe petitivenessproposed inthispaper willbeof acertain Bse tothedevelopment of 广西大掌工商管理司nb掌位论文 Z房地产公司品牌竞争力提升战略规划研究 theZreal estate andtheenhancement ofitsbrand ,It willprovide a feasiblescheme andtheexperience forreference forthe construction and es