数据中心“大数据”.docx

. Bank Makes Corporate Reports Interactive
. Bank’s corporate reports are getting an added dimension, literally. include mostly print media firms, provides digital identification, or technology that allows smartphones and other devices to locate and retrieve information from code embedded in physical objects. It holds patents in digital watermarking, content identification management, and object discovery. The firm has provided watermarks for clients such as Sports Illustrated, which has provided links to video from its print product. Digimarc also says its technology has been used by a consortium of central banks to combat counterfeiting.
The codes Digimarc embeds in . Bank reports recognize and open a variety of content, such as videos, webinars, charts, and photos. To access the content, readers with an iPhone or Android device download a free Digimarc Discover App from iTunes or Google Play. Examples of enhanced content at . Bank thus far include a video about the bank, more information about the bank’s recent innovations, new products and services, a connection to natural disaster relief resources from the Red Cross, and entries for a national banking industry contest to save money.
. Bank can also use the watermarks to update at least some parts of the corporate report over time. The bank’s yearly report is also used as a sales and strategy report for a