网络经济与企业管理(名词解释).doc

several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measuremene for a,, to b vertical box distance for b, list can measured
实用文档
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured
企业战略的三层次：企业总体战略，事业层战略，职能战略。
企业战略管理特点：整体性，长期性，权威性，环境适应性。
企业环境分为：微观环境（行动者，供应商，中间商，顾客和竞争对手）和宏观环境（人口，经济，自然，技术，政治法律，社会文化）。
产业中的基本竞争力：顾客，现实竞争者，潜在竞争者，替代品压力，供应商。
核心能力：企业独有的能够支撑企业长期竞争优势的能力。特征：有价值的创造力，异质性，难模仿性，不可交易性，扩展性，动态性。来源：企业资源，内聚能力。
战略分析的内容方法：市场细分，产业分析，竞争对手分析，竞争优势分析。
企业价值活动：基本活动—内部后勤，生产经营，外部后勤，市场销售，服务。辅助活动—人力资源管理，技术开发，采购。
经营战略的类型：发展型，稳定型，紧缩型，组合4战略。
波士顿将战略经营单位分为：明星类，金牛类，问号类，狗类。
价值属性：用户在选择购买使用企业产品过程中做感受到的满足的种类及各类满足的程度。
基础企业战略：总成本领先，差别化，重点战略。
客户关系管理：企业为提高核心竞争力通过改进对用户的服务水平，提高客户的满意度和忠诚度，所树立的
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured
实用文档
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example