客户离网行为的调查分析与对策研究.doc

第 I 页
客户离网行为的调查分析与对策研究
目 录
第一章 绪论 1
研究背景及意义 1
1. 1
2
第二章 客户离网行为的调查与分析 4
〔1〕离网用户使用原号码统计数据………overing circumstances as with a net
be away from net customer motivation is analytical………...11
Third chapters reduce a customer being away from net behavior tactics……………………………………………………………………….11
business ties up tactics…………………………………………11
community service ties up tactics …………………………...13
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rural area customers tie up tactics………………………….14
channel customers of society tie up the target that tactics..14
that tactics desires realize…………………………………..14
words fees divide into concrete method of work That the channel gives the charge d'affaires that……………………….15
increases to "developing the concrete method of work and matters needing attention..……………………………………………….15
pair of bear ill will to wash a card that the customer often " checks during the period of the net is severe impose punishment on…………………………………………………………………..15
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moves forbidden blind follow-upUnicom risedoing the commissionstandard………………………………………………………..15
now has effective V net upkeep…………………………………..16
ties up tactics……………………………………………………..16
customers tie up close snares of love of one of customer
customer two family accumulate points of tying up customer tactics plan…………………………………………………………………..17
. 1 tactics:.. Family net combination……………………………..17
customers persuade tactics………………………………………..17
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many channels persuade to stay customer mechanism……...17
brands weight moulds tactics…………………………………….18
brand weight moulds tactics……………………………………18
Fourth chapter conclusions……………………..…………………...19
Conveythanks ………………………………………………………...20
references ……………………………………………………….…….21
Declaration……………………………………………………………..22
第一章 绪 论
研究背景及意义
商洛移动分公司是在商洛市专业经营GSM数字移动 业务的电信运营企业，公司具有GSM数字移动 语音业务、数据业务、IP 、多媒体业务和计算机互联网业务的经营权。目前