企业管理管理学(第七版) 斯蒂芬P罗宾斯robbins_PP T07.ppt

7–2
L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.
What Is Planning?
Define planning.
Differentiate between formal and informal planning.
Why Do Managers Plan?
Describe the purposes of planning.
Discussl the conclusions from studies of the relationship between planning and performance.
How Do Managers Plan?
Define goals and plans.
Describe the types of anizations might have.
Explain why it’s important to know anization’s stated and real goals.
7–3
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
How Do Managers Plan? (cont’d)
Describe each of the different types of plans.
Establishing Goals and Developing Plans
Discuss how traditional goal setting works.
Explain the concept of the means–end chain.
Describe the management by objective (MBO) approach.
Describe the characteristics of well-designed goals.
Explain the steps in setting goals.
Discuss the contingency factors that affect planning.
Describe the approaches to planning.
7–4
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
Contemporary Issues in Planning
Explain the criticisms of planning and whether or not they’re valid.
Describe how managers can effectively plan in today’s dynamic environment.
7–5
What Is Planning?
Planning
A primary functional managerial activity that involves:
Defining anization’s goals
Establishing an overall strategy for achieving those goals
Developing prehensive set of plans to integrate and anizational work.
Types of planning
Informal: not written down, short-term focus; specific to anizational unit.
Formal: written, specific, and long-term focus, involves shared goals for anization.
7–6
Why Do Managers Plan?
Purposes of Planning
Provides direction
Reduces uncertainty
Minimizes waste and redundancy
Sets the standards for controlling
7–7
Planning and Performance
The Relationship Between Planning And Performance