2014高考英语词汇复习与完形填空训练（15）.doc

-1- 2014 高考英语词汇复****与完形填空训练( 15 )答案【广东省广州市 201 4 模拟】完形填空(共 15 小题;每小题 2 分,满分 30 分) 阅读下面短文, 掌握其大意, 然后从 1~15 各题所给的 A、B、C和D 项中, 选出最佳选项, 并在答题卡上将该项涂黑。 Advertising is about creating images, and this is especially true when advertising food and drink s. What the 1 looks like is more important than what it tastes like. panies hope to sell food essfully, the food must 2 appetizing. Televis ion ad vertising of food often uses 3. Apparently, food looks especi ally appetizing if it moves. Chocolate sauce looks much more 4 when you see it being poured over ice cream than it does just sitting ina jar. 5 effects also help to sell food: sausages sizzling ( 咝咝响) ina frying pan are mouth - watering. A TV6 for a brand of coffee had the sound of coffee percolating ( 过滤) in the background. mercial was so7 that it lasted five years. The 8of food and its pac kaging is also very important. If the color looks 9, people won ’t eat it. Nobody would normally eat blue bread or drink blue beer. Other 10 food colors are purple, gray, and in some cases, white. How people expect something to taste of ten influences how it 11 does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water , and almost all people said ,“ It tastes 12.” Then the researchers told the other group that the water was tap water. Th is group said the water tasted al ittle funny.