国际企业管理复习大纲.docx

Cｈapter 1：Glｏbaliｚａtion aｎｄ Iｎｔerｎatiｏnaｌ Linkageｓ全球化和国际化
Cｈaraｃterｉｓticｓ of ＭNＣs：
1． ｍanufaｃturinｇ, dｉstｒｉbｕｔiｏn, R&Dm ｂeinｇ　comprｏmiｓed in　order ｔo achｉeve corporate　goaｌs。
4.　Ｉt is　ｉmportant that good ｃorpoｒate citiｚenｓhｉｐ be dｅｆinｅｄ as doiｎg　ｗhａt ｉs eｘpected ｍｏrallｙ oｒ　ethically.
5． Ｉt is　impｏrｔanｔ　tｏ　reｃognize ｔｈat ｃorｐoraｔe ｉnｔegrｉty and eｔhical behavior　go　ｂeyｏnd mere cｏmpliance　ｗｉｔh lａws and　regulatioｎs.
Phiｌantｈrｏｐiｃ Componenｔｓ(Responsibiｌｉties）
1。 Ｉt iｓ importaｎt to peｒfoｒm in a mａnner　consｉstent with ｔhe phiｌａnthｒoｐic and cｈariｔable exｐｅctａtioｎs　ｏf ｓociｅty.
２． Ｉt is impｏrｔant tｏ assist the fine and　perｆｏrming arｔs.
３。　It is importａnt tｈat managers ａｎd employees and ｐａｒtiｃｉｐate ｉn voｌunｔarｙ ａnd　chａｒitable ａctivitｉes ｗｉthｉn ｔheir local communｉtiｅs.
4。 It is important　ｔｏ　proｖｉｄｅ aｓsisｔance ｔo pｒivate　and　public educatｉｏnal iｎstituｔioｎs。
５． It is importanｔ　ｔｏ　aｓsisｔ　vｏlｕntarily those pｒoｊects thaｔ enhanｃe a ｃｏｍmuniｔｙ's “qualiｔy oｆ lifｅ。"
Coｎcｌusion:１. Socｉal　rｅｓponsiｂiliｔy　cａn　oｎlｙ　bｅcome　rｅａlｉtｙ ｉf moｒe　ｍanageｒｓ ｂecｏmｅ morａl insｔeaｄ　of amorａl　or　ｉｍmoｒal．
2。　A　cｏrpｏraｔｉoｎ ｈas　differｅnｔ resｐonｓiｂiｌiｔｉeｓ to ｄiｆｆｅrｅnt stakｅholdeｒ
Chapter8:Ｓtｒategy　Formuｌａtion and Ｉmpｌementａtｉｏn(战略制定与实施）
Stｒategic management
To determiｎe：Basic ｍiｓsion
Long-term objectioｎs
Impleｍｅnt a plaｎ to ａchiｅve ｔhese ｇoaｌｓ
Why ＭNＥs　neｅd　ｓｔraｔegic manａｇeｍent?
Cｉtibanｋ iｎ chｉna
Oppoｒtｕnitｉeｓ：１。Elitｅ ｌoｃaｌ corporatｉoｎs will all　be ａｂle to ｔuｒn ｔo foｒeign banｋs fｏr locａl　ｃｕｒrency loans．
2。Ｔhｅ　ｂank is ａllowｅd　to offｅr consumer fｉｎａncial　servicｅs such as creｄｉt　caｒds ａnｄ home　moｒtgages。
3。Ｔhe bｕsｉnesｓ-to－businesｓ （B2B) cｏmmｅrce
Ｒiｓks：　1. The Chinｅsｅ　goveｒnment imｐｏsed　ａ　ｌiｍit oｎ　ｔhe numbｅr of　bｒanches that ｆoｒｅign bａｎks ｃｏuld open aｓ well as to wｈom they ｃoｕld lend money aｎd ｉn whａt amｏunts.
　 2。 Thｅ Chinｅse ｇoｖｅrnｍent is likely tｏ ｍｏｖe qｕickly ｔo ｏpen　ｕp the bａnｋing market.
Four　aｐｐｒoaches ｔo　foｒｍｕlating and implemｅnting ｓtrateｇy
Economｉｃ imperative (经济规则导向)
Pｏｌｉtｉｃａ