精品文档-统考辅导权威唯一QQ424329 唯一淘宝旺旺：大足行天下.doc

统考辅导权威唯一QQ:424329 唯一淘宝旺旺:大足行天下
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以下预测押题内容为12月14日考试出现频率较高的14个题目
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Passage 1
Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is ing difficult to go shopping or eat a meal without listening to background music.
To begin with, background music was intended simply to create a soothing (舒适的) atmosphere. Recently, however, it's ing a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.
But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads plaints.
背景音乐看上去没什么坏处,但实际上它对于听到的人会有很强的影响力。在美国刚录制完成的背景音乐会先放在工厂车间,商店和饭店里播出,但很快就会迅速流行到世界的每个角落。现在在购物和吃饭的时候想要没有那些背景音乐几乎是越来越困难的事了。
起初,缪扎克音乐(一种通过线路向机场、商场、餐馆等播放的背景录音音乐) 仅仅是为了营造欢乐的气氛。然而,最近,它也成为一宗大产业,一部分原因有赖于最近的研究。美国一位市场专家,Ronald Milliman博士,就证明了音乐可以提高销售额或提高工厂产量达三分之一。
但是,必须是轻音乐,快节奏的音乐对提高销售额毫无作用。音乐如何使销售额增长38%呢?很可能是由于购物者可以放缓脚步,花更多时间徘徊于他们想买的商品前。但是,慢节奏音乐也并不总奏效。比如,Milliman博士发现,餐馆里放慢节奏音乐就意味着顾客会延长用餐时间,从而导致营业额降低。因此,建议餐馆老板放一些快节奏的音乐,以使顾客快速用餐,当然,由此引发的消化不良就会招致诟病了。
music was first used in the factories, shops and restaurants in the USA. 在美国背景音乐最初会被放在工厂,商店和饭店播出。
A:T B:F
American marketing expert has found background music can increase sales or factory production. 美国市场专家发现背景音乐可以增加销售额或提高工厂产量。
A:T B:F
music has no effect on sale