高低语境跨文化交际.docx

IBMT standardization office【IBMT5AB-IBMT08-IBMT2C-ZZT18】
高低语境跨文化交际修订版
1 High context culture（高语境文化）：
Cults in which communication or an event takes place.
High-context cultures (including much of the Middle East, Asia, Africa, and South America) are relational, collectivist, intuitive, and contemplative. This means that people in these cultures emphasize interpersonal relationships. Developing trust is an important first step to any business transaction. According to Hall, these cultures are collectivist, preferring group harmony and consensus to individual achievement. And people in these cultures are less governed by reason than by intuition or feelings. Words are not so important as context, which might include the speaker’s tone of voice, facial expression, gestures, posture—and even the person’s family history and status.
A Japanese manager explained his culture’s communication style to an American: ―We are a homogeneous people and don’t have to speak as much as you do here. When we say one word, we understand ten, but here you have to say ten to understand one. High-context communication tends to be more indirect and more formal. Flowery language, humility, and elaborate apologies are typical.
Low-context cultures (including North America and much of Western Europe) are logical, linear, individualistic, and action-oriented. People from low-context cul