“平面广告的设计”考试绘图题方法和范例.ppt

绘图考试范例 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 关于 POP 01 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. POP 是英文 point of purchase 的缩写,意为“卖点广告”。其主要商业用途是刺激引导消费和活跃卖场气氛。她的形式有户外招牌, 展板,橱窗海报,店内台牌,价目表,吊旗,甚至是立体卡通模型等等。常用的 POP 为短期的促销使用,其表现形式夸张幽默,色彩强烈,能有效地吸引顾客的视点唤起购买欲,她作为一种低价高效的广告方式已被广泛应用。关于 POP Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. POP 的制作形式 02 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. POP 的制作形式有彩色打印,印刷,手绘等方式。随着电脑软件技术的发展,在美工设计应用上更尽显其美观高效的优势,甚至可将手绘艺术字形的涂鸦效果模仿的淋漓尽致,并可以接拨来自数码相机,扫描仪的LOGO 图片等素材。特别适合对 POP 需求量较大的卖点快速高效低成本的制作。 POP 的制作形式 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. POP 广告画面的组成部分 03 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 1、标题和副标题 2、文字注释 3、商品说明 4、商品价格 5、图形、形象 6、色彩 POP 广告画面的组成部分 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Cop