20XX考研英语态度题三大原则.doc

If you look hard enough, you' 11 find that
many of the products we use every day 一
chewing gums, skin moisturizers,
dIf you look hard enough, you' 11 find that
many of the products we use every day 一
chewing gums, skin moisturizers,
disinfecting wipes, air fresheners, water
purifiers, health snacks, teeth whiteners,
fabric softeners, vitamins 一 are results of
manufactured habits. A century ago, few
people regularly brushed their teeth
multiple times a day. Today, because of
shrewd advertising and public health
campaigns, many Americans habitually give
their pearly whites a cavity-preventing
scrub twice a day, often with Colgate, Crest
or one of the other brands.
A few decades ago, many people didn' t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
“Our products succeed when they become part of daily or weekly patterns,said Carol Berning, a consumer psychologist who recently retired from Procter Gamble, the company that sold $76 billion of Tide, Crest and other product