啤酒促销计划Beerpromotionplan.doc

啤酒促销计划(Beer promotion plan)
A, activity Objective: through to the summer selling goods 一 beer sales, boost popularity, eer night" reported, mining "supermarket for the community to provide a rich nightlife” such topics.
make broadcast special advertisement tape, and broadcast in the broadcast room of store.
broadcast time: all-weather play
DM
launched the DM Beer Festival edition advertising, the brand of beer to buy gifts and beer night activities detailed report.
DM prices need to reflect the city' s lowest beer strategy, issued twenty thousand, widely publicized
atmosphere layout
the whole atmosphere inside and outside the store layout, rendering a warm shopping atmosphere
hanging outside the shop on balloons and banners, manufacturers placed inflatable beer
Stores offer preferential terms for suppliers who participate in "night of beer”
free of charge in the main promotional channel for heap one
China hall promotion activities can enjoy the best rent
in the central hall on the night of the brand "beer night” sales tasting activities
free of charge in the middle hall back wall advertising ("Beer Festival period")
"Beer Festival" large central hall activities
Activity time: July 20th August 12th
Main contents: (1) opening ceremony of Oktoberfest:
(two) "night of beer"”
(three) closing ceremony of Oktoberfest:
Oktoberfest opening ceremony
Activity time: 7:00 pm on July 20th 8:30
Form of activity: Party
Member of the Organizing Committee: Deputy Manager and Regional Manager
Chief Conductor: Store Manager
Content: consists of four themes
announcing the opening of Oktoberfest and introducing the
following contents:
the "Oktoberfest" time
exhibiting the beer brand
preferential policies during the event
"beer night" in the activities of the office and during the day sales activities
Two, beer legend, introduced the following content
Brewing process of beer
the origin of beer
several brands of beer history and performance
Three, beer