专 业 英语(师范)/英语
(姓名) (专业技术职称/学位)
时间统一填写为2014年5月17 日。二次答辩为5月24日
2014年5月17日
毕业论文独创性声明
本人郑重声明:
本global economy, advertisements have been infiltrating through every field of the society and have become one of the essential parts in people's life. As a specific part of advertisements, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part a d themselves
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surrounded by various advertiseme 中文参考文献:中文作者姓名全拼,出 己s: “We find advertisement of all kinds everywh 版年代加冒号加页码。 i top of high
buildings and long main streets, col济一^ sent to every house, advertisement jammed between TV programs and radio broadcast; etc.,, (Wang Xiyan, 2004:32) Advertising English, as an applied language, has its own linguistic style
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2. Literature Review
Belonging to physiological and social factors, gender is one of important factors that influence the effects in college English learning. M. Mider finds that female's language ability is superior to male in almost all cultural backgrounds.
Chinese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqin, whose data analysis and quantitative study also have confirmed that among English majors, female students do much better than male students. So, we can obviously find gender differences in English learning.
The Definition of Pun
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English pun, the word was first use considered a “decadent" in tact. Oxford I
tury is
i word
in such a way as to suggest two or more meanings or different association, or tlie use of two or more words of the same or nearly the Pun on Parody
Parody is a piece of writing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amusing (Katharina, 1995:122). Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new^Xmiings. English has a lot
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