商务英语课程课件Unit14GoingGlobal.ppt

商务英语课程课件Unit14GoingGlobal
◆ Speaking Task
◆ Warm-up Practice
◆ Listening Task
◆ Follow-up Practice
CONTENTS
◆low.
Successful businesspersons in the 21st century will have global awareness and have a frame of reference that goes beyond a region or even a country and encompasses the world. To be globally aware is to be objective in assessing opportunities, evaluating potential, and responding to problems, to have tolerance toward cultural differences and to be knowledgeable about cultures, history, world market potentials and global economic, social, and political trends.
1) Why is exporting considered to be a sound and permanent form of operating in the international market?
(Open)
2) Why is licensing usually preferred by SMEs when they consider entering the international market?
Because of some obvious advantages of licensing, for instance, when capital is scarce, when import restrictions forbid other means of entry, when a country is sensitive to foreign ownership, or when it is necessary to protect patents and trademarks against cancellation for nonuse.
3）What form does licensing take?
Licenses may be granted for production processes, for the use of a trade name, or for the distribution of imported products.
Read the dialogue and then answer the following questions.
4) What kind of companies may choose franchising as their market-entry strategy? Why?
Usually, fast-foods companies or other traditional businesses. They wish to expand quickly with low capital investment. The system combines the knowledge of the franchisor with the local knowledge and entrepreneurial spirit of the franchisee. More important, foreign laws and regulations are friendlier toward franchising because it tends to foster local ownerships, operations and employment.
5) Why have joint ventures accelerated sharply since the 1970s?
The main reason is that, besides serving as a means of lessening political and economic risks by the amount of the partner’s contri