653-第六章： 国际管理.ppt

第六章:International Management国际管理
现在正处于一个经济全球化的时代,各国企业纷纷跨越国界经营,因此,研究公司的跨国界管理十分必要。本章的主要内容有:全球环境;全球战略;进入模式和跨国界管理。
第一节:The global environment全球环境
1 The global economy is ing more integrated than ever 。
Three areas are most 。
European unification欧洲联盟
Europe is integrating economically to form the biggest market in the world. In concept, EU will allow goods, services, capital, and human resources to flow freely across national borders
欧洲正在实行经济上的一体化,以形成世界上最大的市场。在概念上,欧盟将允许产品、服务、资金和人力资源自由的跨国界流动。
The Pacific Rim环太平洋地区
Among the Pacific Rim countries, Japan dominated world attention during much of the last decade. China is developing and ing more prosperous.
在环太平洋国家中,日本在最近十年吸引了世界的注意力。中国正在发展并且变得更加繁荣。
North America北美
bined the economies of the United States, Canada, and Mexico into the world’s largest trading block
***贸易协定把美国、加拿大和墨西哥结合成为世界上最大的贸易区
Consequences of a global economy全球经济的结果
First, over the last decade the volume of world trade has grown at a faster rate than the volume of world ,世界贸易量比世界产出量的增长速度快。
Second, foreign direct investment is playing an ever-increasing role in the global economy panies of all sizes invest in overseas ,外国直接投资正在全球经济中扮演着越来越重要的角色。
A third consequence is that imports are rating deeper into the world’s largest 。
Finally, the growth of world trade, foreign direct investment, and imports implies panies around the globe are finding their home markets under attack from petitors世界贸易、外国直接投资和进口的增长意味着世界各地的公司正在发现他们本国的市场受到外国竞争者的攻击。
第二节:Global strategy全球战略
有四种国际竞争的战略,即国际模式、多国模式、全球模式和跨国模式。
international model国际模式
anization model anization model that posed of pany’s overseas subsidiaries and characterized by greater control by the pany over the research function and local product and marketing strategies than is the case in the multinational model.
国际组织模式:是一种组织模式,由设在海外的子公司组成,其特点是母公司比多国模式对研发以及当地产品与销售战略具有更大的控制权
The anizational model