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How to petitive strategies to petitive advantage?
MGT2020-B
Team8-Alex Yang
Competitive strategies
Porter's petitive strategy
-Value Chain Model-
1. To analysis the source petitive advantage.
2. Where the es from.
way to petitive advantage.
Parts of
Value Chain Model
Technology development
human resource management
Enterprisein frastructure four auxiliary activities
My idea?
service
marketing and sales
external logistics
production operation
Internal logistics
05
01
02
03
04
START
procurement
five basic activities
06
07
08
09
10
END
An enterprise and petitors' value chain difference represents a potential source petitive advantage. The porter stressed: "it is through cheaper than its panies or more brilliantly to carry out the important strategic activities to petitive advantage." It is obvious
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