McKinsey problemsolving麦肯锡解决问题的方法.ppt

PROBLEM SOLVING WITH THE MCKINSEY METHOD
Membrane, For Better Tomorrow
MCKINSEY PROBLEM SOLVING APPROACH
Intuition
Data
Problem
Solution
Business Need
Competitive
Organizational
Financial
Operational
Analyzing
Framing
Designing
Gathering
Interpreting
Presenting
Structure
Buy-in
Implementation
Dedication
Reaction
Completion
Iteration
Leadership
Vision
Inspiration
Delegation
Managing
Team
Client
Self
Focus of today’s discussion
FRAMING THE PROBLEM – KEY TIPS
Start with structure, not data
Break the problem into “MECE” parts (using issue trees)
Form a sound hypothesis as to the answer
Identify what conditions are necessary and sufficient to prove the hypothesis (using hypothesis trees)
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FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
Problem: How can the Acme pany increase profits from its existing business lines?
Membrane, For Better Tomorrow
FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
How can Acme increase profits from existing business lines?
Membrane, For Better Tomorrow
FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
How can Acme increase profits from existing business lines?
From Widgets
From Thrum-mats
From Grommets
Which Business Lines?
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FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
How can Acme increase profits from existing business lines?
From Widgets
From Thrum-mats
From Grommets
Increase Revenues
Decrease Expenses
Which Business Lines?
How?
Membrane, For Better Tomorrow
FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
How can Acme increase profits from existing business lines?
From Widgets
From Thrum-mats
From Grommets
Increase Revenues
Decrease Expenses
Decrease raw material costs
Decrease labor costs
Decrease overhead costs
Which Business Lines?
How?
How?
Membrane, For Better Tomorrow
FRAMING THE PROBLEM – ISSUE TREE EXAMPLE
How can Acme increase profits from existing business lines?
From Widgets
From Thrum-mats
From Grommets
Increase Revenues
Decr