基于体验的乡村旅游开发研究.pdf

上海交通大学
硕士学位论文
基于体验的乡村旅游开发研究
姓名:卞嫄
申请学位级别:硕士
专业:旅游管理
指导教师:胡巍
20090101
基于体验的乡村旅游开发研究
摘要
本文基于体验经济背景,研究乡村旅游的发展,并把体验经济理论
与乡村旅游开发相结合。文章阐述了国内外乡村旅游的研究现状,分析
了国内外乡村旅游的研究差距,总结了国外乡村旅游研究对我国乡村旅
游发展的借鉴意义。根据体验旅游的意义,客源市场的变化,通过相关
调研比照分析,并结合乡村旅游发展实际,文章提出:在经过资源开发、
市场导入、产品设计等阶段后,乡村旅游发展和可持续性的重要元素之
一就是乡村的体验旅游。
文章对旅游资源分类表进行了针对性的整合,对乡村旅游开发项目
进行了功能性分类,使得在开发过程中能依据体验的最终目的,选取相
关体验资源、体验项目,设计添加到乡村旅游开发中去,同时也可作为
相关旅游规划在实施后再作修订或改编时的参考、设计依据。
文章同时给出了基于体验的乡村旅游发展可遵循的开发步骤,使得
乡村旅游开发更有序,更有目的性,更趋精品化,更适应市场的需求,
有持续的生命。
本文立足于体验经济,尝试提出采用一种新的开发方式对已有的乡
村旅游加以优化和提升,对尚待开发的乡村旅游具有一定的开发指导意
义,使乡村旅游的文化、休闲、地方特色更加突出。通过这种新的方式
能提升现有乡村旅游的品位,扩大其客源市场,延长游客的滞留时间,
提高游客的忠诚度,从而产生更高的经济效益。对促进农村经济的增长,
保护生态环境、合理保持农村的特色风貌、美化乡村环境实现新农村建
设的目标有着积极的意义。
关键词:乡村旅游,体验经济,开发
STUDY ON RURAL TOURISM DEVELOPMENT
BASED ON EXPERIENCE ECONOMY
ABSTRACT
Experience economy, as the fourth phrase of economy development
after the agriculture economy,the industry economy as well as the service
economy,it takes experiencing as an economic form of economy provider,
which brings a great backwash in the world. On the principle of experience
economy,the paper attempts to relate the further development of tourism
product planning with it,and created an innovation line of tourism product to
broaden and deepen the current planning methods of agro-tourism product.
Rural tourism and tourism experience increasingly ing an
important trend of the development of rural tourism. This paper based on the
Experience Economy,analyzed the current situation on traditional rural
tourism,bined the experience economy with the development of
rural tourism. Through the exploratory research of the Yangtze River delta
region and its radiation areas,this article analyzes the development of rural
tourism under the background of experience industry bines the two
together.
By an exploratory research on the rural tourism in the area of experience
economy and its surrounding regions, it tries to find a new way of rural
tourism d