下载此文档

西交大MBA战略管理讲义3.ppt

文档分类：研究生考试 | 页数：约73页举报非法文档有奖

1/73

下载提示

1.该资料是网友上传的，本站提供全文预览，预览什么样，下载就什么样。
2.下载该文档所得收入归上传者、原创者。
3.下载的文档，不会出现我们的网址水印。

同意并开始全文预览

(约 1-6 秒)

1/73 下载此文档

文档列表 文档介绍

该【西交大MBA战略管理讲义3 】是由【电离辐射】上传分享，文档一共【73】页，该文档可以免费在线阅读，需要了解更多关于【西交大MBA战略管理讲义3 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。西交大MBA战略管理讲义3
Low,RiskyReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
High,StableReturns
EffectsofEntryBarriersandExitBarriersonIndustryProfits
High,RiskyReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
High,StableReturns
Low,RiskyReturns
EffectsofEntryBarriersandExitBarriersonIndustryProfits
ConcepttoNote
SustainedCompetitiveAdvantage
SustainedCompetitiveAdvantage
Occurswhenafirmdevelopsastrategythatcompetitorsarenotsimultaneouslyimplementing
Providesbenefitswhichcurrentandpotentialcompetitorsareunabletoduplicate
SWOTAnalysis--WhattoLookFor
PotentialResourceStrengths
PotentialResourceWeaknesses
PotentialCompanyOpportunities
PotentialExternalThreats
Powerfulstrategy
Strongfinancialcondition
Strongbrandnameimage/reputation
Widelyrecognizedmarketleader
Proprietarytechnology
Costadvantages
Strongadvertising
Productinnovationskills
Goodcustomerservice
Betterproductquality
AlliancesorJVs
Noclearstrategicdirection
Obsoletefacilities
Weakbalancesheet;excessdebt
Higheroverallcoststhanrivals
Missingsomekeyskills/competencies
Internaloperatingproblems...
FallingbehindinR&D
Toonarrowproductline
Weakmarketingskills
Servingadditionalcustomergroups
Expandingtonewgeographicareas
Expandingproductline
Transferringskillstonewproducts
Verticalintegration
Acquisitionofrivals
AlliancesorJVstoexpandcoverage
Openingstoexploitnewtechnologies
Openingstoextendbrandname/image
Entryofpotentnewcompetitors
Lossofsalestosubstitutes
Slowingmarketgrowth
Adverseshiftsinexchangerates&tradepolicies
Costlynewregulations
Vulnerabilitytobusinesscycle
Growingleverageofcustomersorsuppliers
Shiftinbuyerneedsforproduct
Demographicchanges
IdentifyingResourceStrengthsandCompetitiveCapabilities
Astrengthissomethingafirmdoeswelloracharacteristicthatenhancesitscompetitiveness
Valuablecompetenciesorknow-how
Valuablephysicalassets
Valuablehumanassets
Valuableorganizationalassets
Valuableintangibleassets
Importantcompetitivecapabilities
Anattributethatplacesacompanyinapositionofmarketadvantage
Alliancesorcooperativeventures
IdentifyingResourceWeaknessesandCompetitiveDeficiencies
Aweaknessissomethingafirmlacks,doespoorly,oraconditionplacingitatadisadvantage
Resourceweaknessesrelateto
Deficienciesinknow-howorexpertiseorcompetencies
Lackofimportantphysical,organizational,orintangibleassets
Missingcapabilitiesinkeyareas
IdentifyingaCompany’sMarketOpportunities
Themarketopportunitiesmostrelevanttoacompanyarethoseoffering
Thebestprospectsforprofitablelong-termgrowth
Competitiveadvantage
Goodmatchwithitsfinancialandorganizationalresourcecapabilities
IdentifyingExternalThreats
Emergenceofcheaper/bettertechnologies
Introductionofbetterproductsbyrivals
Intensifyingcompetitivepressures
Onerous(烦琐/负法律责任的)regulations
Ariseininterestrates
Potentialofahostiletakeover
Unfavorabledemographicshifts
Adverseshiftsinforeignexchangerates
Politicalupheaval(动荡,剧变)inacountry

西交大MBA战略管理讲义3 来自淘豆网www.taodocs.com转载请标明出处.