西交大MBA战略管理讲义1.pptx

该【西交大MBA战略管理讲义1 】是由【zhangkuan1436】上传分享，文档一共【49】页，该文档可以免费在线阅读，需要了解更多关于【西交大MBA战略管理讲义1 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。STRATEGICMANAGEMENT:
ConceptsandCases
forMBAClass131-132
ZhangYong
Xi’’anJiaotongUniversity
MainIssuestobeCovered:
Strategicmanagement--concept
environmentanalysis--externalandinternal
strategiesatdifferentlevels
strategyformulation
strategyimplementation
strategyevaluation
cases
Chapter1
StrategicManagementandintroductoryremarks
ChapterOutline
FiveTasksofStrategicManagement
DevelopingaStrategicVisionandMission
SettingObjectives
CraftingaStrategy
ImplementingtheStrategy
EvaluatingPerformanceandInitiatingCorrectiveAdjustments
WhyStrategicManagementIsaProcess
WhoPerformstheTasksofStrategy?
Benefitsof““ManagingStrategically”
TermstoRemember
ThinkingStrategically:TheThreeBigStrategicQuestions
--whatisoursituation?
?
Business(es)wewanttobeinandmarketpositionswewanttostakeout
Buyerneedsandgroupswewanttoserve
Outcomeswewanttoachieve
?
WhatIsStrategy?
Competitivemovesandbusinessapproachesmanagementemploysinrunningacompany
Management’s“gameplan”to
Pleasecustomers
Positionacompanyinitschosenmarket
Competesuccessfully
Achievegoodbusinessperformance
Crafta
Strategy
toAchieve
Objectives
Set
Objectives
Developa
Strategic
Vision
&Mission
Implement
&Execute
Strategy
Evaluate&MakeCorrections
Improve/
Change
Reviseas
Needed
Reviseas
Needed
Improve/
Change
Recycle
asNeeded
Task1
Task2
Task3
Task4
Task5
TheFiveTasksofStrategicManagement
DevelopingaVisionandMission
Beginswiththinkingstrategicallyabout
Thefirm’’sfuturebusinessmakeup
Wheretotakethefirm
Thetaskisto
Createaroadmapofacompany’sfuture
Decidewhatfuturebusinesspositiontostakeout
Providelong-termdirection
Givethefirmastrongidentity

Amissionstatementfocusesoncurrent(andpermanent)businessactivities
Business(es)companyisinnow
Customerneedscurrentlybeingserved
Astrategicvisionconcernsafirm’sfuturebusinesspath
Thekindofcompanyitistryingtobecome
Customerneedstobesatisfiedinthefuture
SampleMissionStatement
SouthwestAirlines:
ThemissionofSouthwestAirlinesisdedicationtothehighestqualityofCustomerServicedeliveredwithasenseofwarmth,friendliness,individualpride,andCompanySpirit.