BAIN战略分析工具PROFITPOOL.pptx

该【BAIN战略分析工具PROFITPOOL 】是由【博大精深】上传分享，文档一共【34】页，该文档可以免费在线阅读，需要了解更多关于【BAIN战略分析工具PROFITPOOL 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。ProfitPoolsandCoreCompetence
DarralGClarke
ProfessorofManagement
TheMarriottSchool
BrighamYoungUniversity
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ProfitPools:AFreshLookatStrategy

HarvardBusinessReview
May-June1998
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THEPCINDUSTRY’SPROFITPOOL
Valuechainfocus
Axes
Vertical——operatingmargin
Horizontal——shareofindustrydata
40%
30
20
10
0
0
100%
shareofindustryrevenue
microprocessors
othercomponents
personalcomputers
software
peripherals
services
ThevaluechainforthePCindustryincludessixkeyactivities;-profitablesegmentofthechain.
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TheProfitPoolLens
Theprofitpoolisthetotalprofitearnedinanindustryatallpointsalongtheindustry’’svaluechain
Segmentprofitabilitymayvarybycustomergroup,productcategory,geographicmarket,ordistributionchannel
Profitconcentrationmaybeverydifferentthanrevenueconcentration
Shapeoftheprofitpoolreflectsthecompetitivedynamicsofabusiness
Interactionsofcompaniesandcustomers
Competitivestrategiesofcompetitors
Productpoolsarenotstagnant
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’’SPROFITPOOL
100%
operatingmargin
source:HarvardBusinessReview,May-June1998
autorental
25%
15
10
5
0
0
shareofindustryrevenue
automanufacturing
newcardealers
usedcardealers
autoloans
autoinsurance
aftermarketparts
20
leasing
warranty
gasoline
servicerepair
Theautomotiveindustryencompassesmanyvalue-.
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ProfitPools:CompanyExamples
Companies
Automakers
U-Haul
Elevators(OTIS)
HarleyDavidson
Polaroid
CoreBusiness
Automanufacturing
TruckRental
ElevatorManufacturing
Motorcycles
InstantPhotographyCameras
SourcesofHighestROI
Autoleasing,insurance
Packingmaterials,storage
Service
Accessories(consumerproducts),leasing,service,restaurants
Film
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ManagerialImplications
Focusongrowthandmarketsharecanleadacompanytofocusonunprofitablesegmentsofanindustry
Today’’sdeeprevenuerevenuepoolmaybetomorrow’sdryhole.
Thegoalshouldbetofocusonprofitableopportunities
Industryshouldbeconsideredmorebroadlythantraditionaldefinition
Automobileindustryincludes
Componentmanufactureandsupply
Newcarassemblyanddelivery
Newcarwarranteeandservice
Newcarfinancingandinsurance
Usedcarsalesandservice
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Turbulentindustries
Profitpoolsareespeciallyimportantandusefulinindustriesundergoingderegulationand/ortechnologicalchange
Suchchangescanopennewprofitpoolopportunitiesanddrainoldones
Chokepointsmaychangeorbeeliminated
Opportunitiesforeitherforwardorverticalintegrationmayemerge
Currentverticalintegrationmaybedisintermediated
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Creatingandmanagingaprofitpool
Profitpoolanalysismayindicatenewopportunitiesorthreats
Imperatives
Beopentoanewperspectiveonyourbusinessandindustry
Developingnewstrategymayrequireoverturningelementsofthecurrentstrategy
Beopentoreevaluatetheroleplayedbycurrentcompetitors
Bevigilanttoidentifypossibilitythatnewentrantsmayseektoenteryourindustrywithradicalstrategies
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LookingAhead:ProfitPoolsandtheFiveForces
Profitpoolsarecomputedbymultiplyingthesizeoftherevenuebytheunitprofitmargin
Essentiallyanaccountingprocess--notheory
Mostvaluableinsituationsinwhichexternalconditionsareessentialstableand/orunimportant
(Oftendominatedbyinternaldataalone)
Thefiveforcestellsus(whichwillstudynext)
theunderlyingdeterminantsthatdetermineboththerevenuesizeandtheunitprofitmargin
Theprofitdriverswhichallowustoforecastthedirectionofchange
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