Chapter 4 Conducting Research for Technical Communication技术交流4章进行的研究.ppt

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CreatingVisuallyEffectiveDocuments
Technicalcommunicationisbasedoninformedchoices.
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
CreatingVisuallyEffectiveDocuments
Atechnicalcommunicatormakesdecisionsaboutaspectsofdesignbasedontheaudienceandpurpose.
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
CreatingVisuallyEffectiveDocuments
Readers
-viewapageasawholeunit
-scanthepagetogetasenseof layoutandstructure
-determinethepage’s“roadmap” bylookingattitle,headings andsubheadings
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
CreatingVisuallyEffectiveDocuments
Visualhierarchy
-showsmainitemsormostimportant topicsinprimaryheadings
-showssecondaryitemsinsecond levelofheadingsorsubheadings
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
CreatingVisuallyEffectiveDocuments
Headingsandsubheadings
-usesame(parallel)grammatical structure
-showthestructure(outline)of thedocument
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
CreatingVisuallyEffectiveDocuments
Electronicpages

-webpages(oftencluttered)
-computerscreens(shapeddifferently)
-electronictext(fuzzierthanprint)
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
FormattingaPageEffectively
Grids
-vertical
-horizontal
-combined

TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
FormattingaPageEffectively
WhiteSpace
-isolatesandemphasizesimportant elementsandareas
-keepsrelatedelementstogether
-breaksupregularvisualpattern
-providesbreathingroombetween
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*
FormattingaPageEffectively
TipsforHeadings
-usenomorethan4levelsofheading
-dividethetextlogically
-donotwritethefirstsentenceasacontinuationoftheheading
-donotleaveaheadingfloatingat thebottomofapage
TechnicalCommunication
Ch8:PageLayout
DocumentDesign2
*