外国企业发展战略书.pptx

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MANAGEMENT:AGLOBALPERSPECTIVEWeihrichandKoontz
,Policies,andPlanningPremises
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1. Thedefinitionofstrategy;
2. Thestrategicplanningprocess.
★★★★
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Thehierarchyofstrategies;★
Theindustrialanalysis
7. Porter'sgenericstrategies;★★
8. Delphitechnique;
Chapterobjectives
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Strategyisthedeterminationofthemissionandthebasiclong-termobjectivesofanenterprise,followedbytheadoptionofcoursesofactionandallocationofresourcesnecessarytoachievetheseaims.
Policiesaregeneralstatementsorunderstandingsthatguidemanagers'thinkingindecisionmaking.
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Understandingofstrategy
Wherearewe?
Wheredoyouwanttogo?
Howcanwegetthere?
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Casestudy
WhatisthemajorbusinessofSamsung?
WhatisthemainproblemofmostKoreanconglomerates?
WhatisthebasicvalueofSamsung?
Accordingtothebasicvalueanditsphilosophy,whichareemphasizedinSamsung?
Whatcanwelearnfromthecase?★
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TheStrategicPlanningProcess
Inputstotheorganization
Industryanalysis
Enterpriseprofile
Developmentofalternativestrategies
Evaluationandchoiceofstrategies
Medium-andshort-rangeplanning
Implementationthroughreengineering,staffing,leadership,andcontrol
Consistencytestingandcontingencyplanning;
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2-1Inputstotheorganization
People;
Capital;
Managementskills;
Technicalskills;
……
Goalsofstakeholders;
Employees;
Consumers;
Suppliers;
Stockholders;
Governments;
Community;
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2-2Industryanalysis★
Competitionwithinanindustry;
Thepossibilityofnewfirms;
Theavailabilityofsubstitute;
Thebargainingpositionsofsuppliers;
Thebargainingpositionsofbuyers
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2-3Enterpriseprofile
Missionsorpurpose;
Orientation,values,andvisionsofexecutives;
Strategicintent;