Unit5aPPT.ppt

Unit5aPPT.pptUnit 5a Facts and figures
数字和事实
An annual report
Last year saw both the continued development of trends within the industry and some unexpected results. The domestic market saw further steady growth but could be overtaken by US sales next year.
saw(see的过去式)在这句话中的意思为“经历”
. Last year saw a slight increase in car accidents in that city.  该市去年车祸的次数略有上升。
overtake 赶上,超过
. I had to walk very fast to overtake you.
为了赶上你,我不得不走得很快。
An annual report
As in 1997, sales in the USA rose sharply with the essful release of three puter games. However, hopes of the European market showing the same rate of growth were affected by a strong pound.
Sharply 猛烈,鲜明,除了用来描述某种变化,还可以用来描述对照。
. His optimism contrasted sharply with the low morale of his supporters.  他的乐观情绪与他的支持者的低落的士气形成了鲜明的对照。
Release 发行 launch.
. We launched a new 。
在金融行业中,我们常说货币A对货币B走强了,意思就是说:货币A相对货币B升值了。strong就是表示坚挺,走强的意思。与此相反的就是weak,疲软,走弱的意思。
. Is the pound strong or weak (against the yen) at the moment?  目前英镑(对日元)是坚挺还是疲软?
An annual report
Computer games increased their domination of sales in 1998 with the football game The Golden Boot: France 98 selling over 100,000 units in World Cup year. Other sports titles are now amongst pany’s top brands.
domination 主导,支配。动词为:dominate,
. Price tends to dominate all other considerations.  首先考虑的往往是价格问题.
An annual report
pany also enjoyed a sharp rise in sales of educational products. Our new range of interactive multimedia products, Schoolware, launched in late 1997, is now a top-selling brand. Further Schoolware titles to be launched this year should ensure continued growth in this market.
title 原来的意思为“标题,名称”,这里指schoolware这种软件的其它类型。
to be launched 动词不定式用来修饰titles.  前边,我们说过,launch意思和release相似, 这里也可以用released来替代 launched。
An annual report
Sales figures for 1998 show very clearly the changing face of pany’s activities.
Millennium Software is now a producer of entertainment and educational products.
In order to adapt to the