商务写作写作课件 写作5.1 Microsoft PowerPoint 演示文稿.ppt

Enquiries and Replies
●Generally speaking, an enquiry is the buyer’s request for information.
●Details: the name modity, quality, specifications, quantity terms of
price, terms of payment ,time of shipment, packing method, discount.
●Keep the enquiry brief , specific, reasonable and to the point
●Reply: An enquiry received from foreign countries must be answered fully
and promptly
询盘,又称为询价 进出口交易通常先从市场调查开始,然后建立业务关系,接着是询盘(enquiries),报价(quotations)和发盘(offers),接受(acceptance),发货(delivery of goods),押汇(negotiation for documents).而对于一笔特定的交易而言,询盘则是商业谈判中实质性的第一步.  询盘是指交易的一方欲购买或售出某种商品,向对方询问买卖该种商品的各项交易条件(如商品的品质,规格,价格,装运等).询盘实质上是邀请对方发盘(invitation of offers),在商法上属于邀请要约.  询盘,又称为询价,,索取商品目录或样品,被称为一般询盘(General Enquiries);另一种询盘则包括特定商品的各项交易条件,被称为具体询盘(Specific Enquiries).
Enquiry and quotation
Enquiry
when a businessman wants some information or specific action, the letter is sent.
In a routine letter of enquiry states simply, clearly and concisely what you want.
When making an enquiry observe the following rules:
with the question or questions you want to ask, your reader then knows at
once what your enquiry is about.
your request in the form of a question, not a statement.
your enquiry short and to the point, say what needs to be said and then
stop.
Dear sirs (first enquiry)
Smith inform us that you are exporters of cotton bed-sheets and pillowcases. could you send us details of your various ranges, including sizes, colors and prices, and also samples of the different of the materials used.
We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned.
When replying, please state your terms of payment and discount you would allow on purchases of not less than 100 dozen of individual items. Prices quoted should include insurance and freight to liverpool.
The quotation
A quotation is not an “offer” in the legal sense that it is a promise to supply go