虚拟试衣间在服饰网络营销中的推广应用.doc

虚拟试衣间在服饰网络营销中的推广应用----网络营销论文
-->论文题目:虚拟试衣间在服饰网络营销中的推广应用
论文语种:中文
您的研究方向:服装设计与工程
是否有数据处理要求:否
您的国家:中国
您的学校背景:普通大学(二本)
要求字数:10000
论文用途:本科毕业论文
是否需要盲审(博士或硕士生有这个需要):否
虚拟试衣间在服饰网络营销中的推广应用
【摘要】随着人们物质生活水平的提高及网络应用的不断发展,促使消费者消费愿望和消费能力不断增强,传统的商业经营模式已经难以满足年轻消费群体的消费需要,电子商务平台应运而生,并在近年飞速发展,能够与传统商业营销模式平分秋色,并在一定程度上超越传统商场。为适应不断更新的消费需求,促使营销者及相关理论研究者不断更新商业模式,创新营销理念。本课题从营销理论出发,分别梳理不同营销模式的相关理论,并深入归纳当前服装营销市场的现状,进而揭示当前网络营销与传统商场营销的差异。文章的主体着重阐述虚拟试衣间在网络服饰营销中的重要作用,即虚拟试衣间的优化设计。在传统商场营销中最突出的优势便是能够试穿待选服饰,而虚拟试衣间的出现恰好能够填补网络服饰营销无法试穿的不足,具有较高的研究价值。
【关键词】虚拟试衣间;服饰;网络营销
Abstract:provement and continuous development of ote consumer spending and spending poodel has been difficult to meet the consumption needs of young consumers, e-merce platform came into being, and in in recent years, rapid development, the ability to have equal shares of traditional business marketing model, and go beyond the traditional mall to a certain extent. In order to meet consumer demand and constantly updated, prompting marketers and related theorists constantly updated business model, innovative marketing ideas. This paper from the marketing theory, theories arketing model, and in-depth fashion marketing summarized the current status of the market, thus revealing difference betarketing and traditional mall marketing. The body of the article focuses on the important role of virtual fitting room in apparel marketing ize virtual dres