3MBrandIdentitySystemContents3MBrandIdentitySystemOverviewBenefitsofthe3MBrandIdentitySystemPre-,brandsorproductstodifferentiatebyexpressingtheirkeymessagesanduniquevaluepropositions,,:Relevantimagesofpeople,pany-wideconsistencyandalignmentGlobalrecognitionBuildsbusinessfasterandmoreefficientlyFlexibilityResourcesspentonmessaging,appropriateimageryandextendedmarketingtacticsPre-DesignInputsDevelopvaluepropositionsforyourbusiness,brand,productorserviceDistillthemintorelevantkeymessagesSelectimagerythatbestportraysyourbusiness,brand,productorserviceDIDYOUKNOW…FOR3MEMPLOYEES:munications,besuretoreviewthe“ExpressingYourValueProposition”pleteaCreativeBrief,toensureyouhaveclearlydefinedtheobjectivesofthepiece.?3MMontageDesignOverviewCriteriafor3MMontagedesigns:OnemainpointofvisualfocusImageryisrelevantandsupportsthemessageSingleharmoniouscolorschemeOverlappingshapesbreakoutofthehorizontalplaneSpecificplacementoftypographyTwo-partmessageisconciseandmemorableSolutionscreateavisualnarrativethatsupportspositionofimagery,color,,theseelementsformavisualnarrativethatexpressesourmulti-”x11”
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