《三星智能手机营销策划书》目录一、前言........................................................................................................................................................ 1 二、界定问题................................................................................................................................................ 2 1. 策划主题............................................................................................................................................ 2 2. 策划目标............................................................................................................................................ 2 三、环境分析................................................................................................................................................ 3 1. 三星集团简介.................................................................................................................................... 3 2. 国内智能手机市场分析.................................................................................................................... 3 3. 三星智能手机 i9100 与竞争对手分析........................................................................................... 4 4. 三星智能手机宏观环境分析........................................................................................................... 6 四、问题点和机会点.................................................................................................................................... 7 1. 优势( strengths ) .......................................................................................................................... 7 2 .劣势( weakness ) .......................................................................................................................... 7 3. 机会( opportunities ) .................................................................................................................. 7 4. 威胁( threats ) ..................................................................................................................
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