供应链双渠道环境下的协调策略研究.pdf

东北丈擘硕士学位论文 Abstract Research on thestrategy ofthecoordination under dual-channel circumstance insupply chain Abstract With the incremental development ofworld economic integration and market globalizafion,and thequick development ofinformation technology;,supply chaiil management(SCM)has been theimportant management mode formodem enterprise since1990,and alsobeen ahotresearch fieldforacademic quantitative model studyofSCM,prehensive analyticworkofsupply chain(sc) model and itsoptimization,game and control system,has e more and more SCM model and itsoptimization,analysis are thebasisforimproving anddesigning effective aword,the SC model and itsoptimization analysis have e animportant issue for thestudy andapplication ofSC,and alsothe challenge andoppomatity inthefieldofmanagement,information and contr01. This paper isbased 011thetheory ofsupply chainmanagement,supply chain coordination and thetheory foundation is atwo—level supply chainmodel that one manufacturer sells one kindofproduct to putemphasis on thesituation thatafterWe bring intheintemet channel tosupply chai皿the optimal orderquantity ofeach channeland theoptiillalprofit ofthesyStem intheintegratedsystem and theoptimal order quantity ofeach channel and the optimal profit of themanufacturer,the retailerand thesystem in thedecentralized models are analyzed and thedesign ofsimulation iscarried OIL With the conclusion ofthispaper,the manufacturerand retailer can get win- last,the conclusion ismade and thefuturework isput forward. The mainwork ofthispaper is asfollows: (1)Review thetheory ofsupply chainmanagement, supply chain coordination,supply chain contract and the domestic and foreign literature; (2)Analy跫the issue ofdistributionchannel ofsupply chain,construct the models and made analysis Oil atwo·level supply chainmodel that one manufacturer sells one kindofproduct to one retaile