学生周末近郊旅游需求与景点开发分析.doc

论文题目: 西安大学生周末近郊旅游需求与景点开发分析西安大学生周末近郊旅游需求与景点开发分析内容摘要旅游业空前发展, 但由于消费能力低, 大学生的旅游正在有意无意地遭到冷落。大学生周末旅游作为我国重要的新兴旅游细分市场, 有着与其他旅游市场不同的特点。周末旅游市场有着广阔的发展前景, 如何开发这一市场应成为我国旅游界重要的课题之一。本文对西安高校大学生的出游态度、出游的限制因素、旅游动机、出游方式以及获取旅游信息的渠道等方面的特征进行了调查和分析, 在此基础上提出了一些开发大学生旅游市场的建议。关键词: 西安大学生周末旅游近郊旅游需求旅游开发 Xi'an C ollege W eekend S uburban D evelopment OfT ourism D emand a ndA ttractions Abstract Unprecedented development of tourism , but the spending power is low , students of tourism are being left out intentionally or unintentionally. Students of the weekend tourism as an important emerging tourism market segments , and other travel market has different characteristics. Weekend travel market has broad prospects for development , how to develop this market should e an important topic of tourism industry In this paper , the travel attitudes of college students in Xi'an , travel constraints , travel motivation , travel way and access to tourist information and other aspects of the channel characteristics were investigated and analyzed on the basis put forward some mendations of the tourism market development students Keywords : Weekend Tourism College Students S uburban Tourism Demand Tourism Development 目录序言........................................................................................................ 1 一、周末近郊旅游概念及特征.............................................................. 1 (一)周末近郊旅游的概念............................................................ 1 (二)周末近郊旅游的特征............................................................ 2 二、西安周末近郊旅游发展现状.......................................................... 2 (一)西安周近郊旅游发展状况.................................................... 2 (二)西安周末近郊旅游开发潜力分析....................................... 2 三、西安大学生周末近郊旅游现状...................................................... 3 (一) 旅游市场要素分析.............................................................. 3 (二)大学生周末近郊旅游的基本特征....................................... 3 (三)大学生周末近郊旅游需求分析...........................................