学位论文—-颍川食品有限公司战略转型研究.doc

1 颍川食品有限公司战略转型研究摘要颍川食品有限公司出现的问题普遍存在于我国的食品行业中,已经对我国食品行业的健康发展产生了不利影响。要解决这些问题,必须立足国内外市场,在研究行业现状的基础上,从战略的高度和深度进行公司的转型和升级,适应市场的发展。如何更好地发挥战略理论对公司的指导意义,促进企业的转型升级,成为重要的研究目标;通过食品企业的转型升级的实践,完善战略的理论,有利于西方战略理论在中国的实践。本文主要主要包括以下内容:第一部分,以了解该主要用于研究论文的研究成果和研究方法的背景和目的。第二部分,在整个过程中基本理论知识,主要的基本理论我不明白,在论文中有这些理论这是重要手段的基础上有竞争力和战略分析。第三部分,外部环境通过四个政治环境,经济环境,社会环境进行分析,以识别技术环境和行业,宏观环境, 5力模型为了解行业的综合分析面对机会和威胁是通过业务的全面了解的内部环境分析使用的工具,第四部分,价值链分析是为了实现上述的分析优势和劣势,第五部分,通过一系列的公司获得,竞争策略将是该公司,它是如何与竞争战略得到有效实施的一个战略选择。最后一部分是结论和参考。关键词: 战略转型;宏观环境;内部环境;战略选择;战略实施 1 Abstract YingChuan Food Co. problems prevalent inChina's food industry has been the healthy development ofChina's food industry isadversely affected. Tosolve these problems, wemust bebased ondomestic and foreign markets, onthe basis ofresearch onthe status ofthe industry, pany carried out the transformation and upgrading from astrategic height and depth, adapt tomarket development. How tobetter play astrategic theory pany's guidance, and promote the transformation and upgrading ofenterprises, has e an important research objectives; transformation panies toupgrade practice, the theory ofperfect strategy infavor ofWestern strategic theory and practice inChina. This paper includes the following contents: The first part, which ismainly used for the background and purpose ofthe research paper research results and research methods. The second part inthe whole process of basic theoretical knowledge, the main basic theory Idonot understand these theories inthe paper this petitive and strategic analysis onthe basis ofanimportant means. The third part, the external environment through the four political environment, economic environment, social environment analysis to identify technological and industry environment, macro environment, 5force model for the understanding ofthe industry inthe face prehensive analysis ofopportunities and threats isthrough acomprehensive understanding ofthe business internal environment analysis tools used, the fourth part of the value