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海报广告创意和构图.ppt

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海报广告创意及构图海报广告创意及构图从实例中掌握创意方法和构图技巧陈剑弘 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 教学目的:学****的构图方法教学重点:构图与色彩教学过程:通过实例分析教学时间:二节理论,二节实践 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:抓住了飞机起飞和降落时不能用手机之外,网络都能连通这个特点。--------- 抓住特征构图:采用横沟图,结合曲线 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:抓住起步与同步。--------- 抓住特征构图:采用横沟图,上下以矩形分割,但图面采用突破。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:抓住了生活与健康的关连--------- 抓住关连构图:采用横沟图,左右以矩形分割,但图面外杠连接。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:抓住了生活与健康的关连--------- 抓住关连构图:采用横沟图,左右以矩形分割。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:用***无限长的线表示无限,而无限用铁轨比喻。构图:采用包容。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 创意:电线与绿色植物之间的关系。构图:采用包容,底部很小面积内

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