剑桥商务英语 How to write a proposal.ppt

Proposal
商务建议书
Introduction to Proposal Writing
Basically, proposals are persuasive presentations.
Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.
Introduction to Proposal Writing
120-140 words
no significant difference between the format required
for proposals and reports (see some samples: )
Proposals can use various delivery media, such as letter, fax, email, etc.
Where the delivery medium specified for a Part Two answer is a letter, candidates should include opening and closing formulae, but need not include postal addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include ‘fax header’ details, and where the delivery medium specified is a memo or an email, candidates need not include to/from/date/subject details.
Sample 1
Sample 2
Sample 3
Dear Mr. Rice
Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.
You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features:
• a first-floor open-plan office space (75m2) with wonderful views of the old harbour.
• a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside
• suitable parking facilities for over twenty staff.
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.
I look forward to hearing from you in the very near future.
Yours sincerely
Hugo Jones
FAX
A Typical Stru