Wang Course Syllabus 美国著名大学 创意营销 经典课程 课件.doc

Wang_Course_Syllabus 美国著名大学 创意营销 经典课程 课件Undergraduate Course Syllabus: Shanghai Normal University
Course Title: Creative Marketing in Travel & Tourism 营销创意
Course Instructor: Dr. Yawei Wang
Course Description
This course is designed to expose tourism students to the basics of creativity in marketing areas. Various thought process addressing creativity in solving marketing problems will be discussed in class. Marketing is viewed as a process that must be integrated with all other business functions. Class sessions consist of bination of lectures, discussions, and in-class exercises. Slide presentations are used to emphasize and reinforce important concepts. Students work together in teams to solve marketing problems by using various creative thinking strategies and to develop a fictitious marketing plan. Elective for major. Two (2) credits.
Course Objectives
pletion of this course, students are expected
To familiarize with basics of general marketing and tourism marketing;
To understand the creativity issues in marketing and learn various processes that may enhance creative thinking;
To discover marketing opportunities in the tourism industry;
To apply creative processes in marketing strategies and tactics in solving problems in tourism marketing; and
To create and design a marketing plan.
Prerequisites
Introduction to Marketing and/or Survey of the Tourism Industry
Course Content and Suggested Time