【毕业论文】论经济型酒店发展存在的问题与对策.doc

论经济型酒店发展存在的问题与对策

摘要

经济型酒店产生于上个世纪中后期的美国,不久后便成为世界酒店业中的一匹黑马。尽管经济型酒店在国外已是一种成熟的酒店形态,然而在1997年“锦江之星”的出现才正式标志着我国经济型酒店的诞生。作为一个创新的酒店产品概念和运作成功的商业服务发展模式,经济型酒店在未来10年仍具备良好的投资前景。但随着国外经济型店在广州的不断入驻,广州本土品牌的经济型酒店逐渐显露出经验不足,发展模式不稳定,管理方针不成熟等劣势问题,和国外著名品牌及星级酒店相比明显就缺乏了核心竞争力。因此,本文首先通过对国内外经济型酒店研究状况和发展情况的研究和分析,然后以广州市经济型酒店发展为实例,集合区域特点,引出发展中存在的问题,最后提出较为详细具体的广州本土经济型酒店品牌发展策略。
关键词:经济型酒店;问题;发展战略
THE ANALYSIS OF EXSTING PROBLEMS AND STRATEGIES OF ECONOMY HOTEL’S DEVELOPMENT—BASED ON GUANGZHOU
ABSTRACT
Economy hotel emerged in the United States in the middle of last century, and became a dark horse in the world hospitality industry soonly｡Although economy hotel in overseas has became into a mature hotel form ,the appearance of “JINJIANG IIN” just officially marks the birth of our country’s economy hotel. As an innovative product concept and operation of hotel essful business development service model, the economy hotels in the next 10 years will still have a good investment prospects. However, as the number of foreign economy hotel is increasing in GuangZhou, the local economy hotel brands of GuangZhou gradually reveals inadequate experience,nonstable development pattern, immature management policy etc disadvantages and it’s apparent lack of pared with foreign famous brand and starred hotel. As a result, this paper researches will firstly through the research and study on the domestic and international economic situation and the development of the hotel theories and stragegies for economic hotels. Secondly, combined with the regional characteristics, set the development of GuangZhou economic hotel as an example then lead to the existing problems of development .finally, this paper demonstrates a more detailed and specific strategy to the development of GuangZhou local brand of economy hotel.
Key words:Economy hotel;problem;Development strategy
论经济型酒店发展存在的问题与对策
目录
1 绪论.......................................................................................................................