剑桥商务英语词汇大全.pdf

该【剑桥商务英语词汇大全 】是由【青山代下】上传分享，文档一共【57】页，该文档可以免费在线阅读，需要了解更多关于【剑桥商务英语词汇大全 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。:..剑桥商务英语词汇大全:...Unit1the3sectorsofeconomy经济的三个部分Infrastructure基础结构Leanproduce精益生产Warehouse仓库Industrialunits工业区Residentialbuilding住宅区Agriculturalland农耕区Housingestate地产Managingdirector董事总经理,总裁Wholesaleoutlet批发商店Retailoutlet零售店Calculationofprice价格计算Addedvalue增值Smelt熔炼,提炼Mill磨Weld焊接Exworks出厂价Upstream上游Downstream下游Totalpicture全局Maintenance保养,维修Bauxite铝土矿:..Coil线圈Cement水泥Laborcost劳力成本Semi-finished半成品Finishedproduct成品Departmentofhealth卫生部Primarysector第一产业Secondarysector第二产业Tertiarysector第三产业Rawmaterial原材料Administration管理Law司法Computing计算机操作Personnel人事Distribute分配,配送Healthcare医疗卫生Logistics物流Assemble装配Disassemble拆卸Assemblingline生产线Ironore铁矿石Divisionoflabor劳动分工Heavyindustry重工业:..Lightindustry轻工业Marketing市场营销mand指挥系统,行政管理系统Coretechnology核心技术Know-how技术诀窍Labor-intensive劳动密集型Technology-intensive技术密集型Capital-intensive资本密集型Hinterland内地,腹地Initialoutlay初期投资Garments服装Unit2management管理Manager’sjob=anizing+leading+controllingAllocateresources分配资源Payandpromotion薪酬和晋升Modify修正Linemanager一线经理Immediatelinemanager直接下属的一线经理Topmanager高层经理Topmanagement高层管理Middlemanagement中层管理Supplier供应商Publicauthorities政府部门:..Beadvised听取意见Distributor分销商Swissfranc瑞士法郎Appreciate升值Depreciate贬值Componentofeconomy经济部门Goodwillresource商誉Humanresource人力资源Naturalresource自然资源Marketshare市场份额Monopolyin/of/on垄断,专利品Managementskills管理技能Managementtactics管理技巧Decision-making决策Boardofdirectors董事会Chairmanoftheboard董事长High-performancecar高性能汽车Tangible/physicalresources有形资源Capitalresources资本资源Superior上级Subordinate下属Seniormanager资深经理Juniormanager初级经理:..Corporateculture公司文化Checkandbalance制衡Hardware五金,硬件Monopoly/;比价Chiefoperationoffice首席运营官Operationmanagement作业管理Financialmanagement财务管理HRmanagement人力资源管理Marketingmanagement销售管理Logisticsmanagement物流管理OTC=overthecounter成药Arts文科Science理科Engineering工科Simulate仿造,模仿High-endproduct高端产品Rockbottomprice最低价:..Frills虚饰Targetmarket目标市场Empowerment赋权Adhoc特别,专门Taskforce特遣部队,特别行动组Cashandassets现金和资产Buffer=cushion起缓冲作用的人或物Leeway余地,余裕Product产品Productivity生产率Produce生产;特产localproduce地方特产Delegation代表团Corporatestatement=missionstatement公司主旨Aim/vision愿景Corporateimage公司形象Forhere堂食Togo带走Focusgroup焦点小组Innovation创新,革新Manageable可管理的,可处理的Setobjective设置目标安全网:..Dismiss解职,开除Expertise专门技术Merchandise商品,货物Verify检验,核实IBM=InternationalBusinessMachinesTheretailsector零售业Predescribedquantities预先定好的数量Layout布局Salesstaff销售人员Workingenvironment工作环境Day-to-daylogistics日常物流,后勤Day-to-dayrunningofthestore商店的日常运营Strategicmanagement战略管理Formulatingstrategy制定战略Delegation授权Parameter参数Highstreet=mainstreet大众的(商品)Replenish→replenishment(货物的)补充Membersofstaff公司职员Voiceyourconsent抱怨Inventory=stock库存Policy保单(acontractofinsurance)Philosophy理念:..Regularmeeting例会,常规会议Accountability问责性panystructure公司结构Recruitment雇佣,招募Remuneration报酬Departmentoflegalaffairs法务部Purchase采购部IT信息技术部R&D研发部Tooling加工部Immediateboss直接上司Immediatesubordinate直接下属Autonomous自制的Decentralization分散化,权力下放,分权Function功能Hierarchy等级Lineauthority直线职权Reportto向……负责Subordinates下属:..Assistantmanager助理经理Managerassistant经理助理Functionalstructure机能结构=production+finance+marketing市场营销+sales+personnel/HRLeadtime订货交付时间anization改组Operatingdivision运营段,运营分部Overlap重叠Commercialdivision商业银行Privatebanking私人理财Internationaldivision国际银行Investmentdivision投资银行Inherentproblem固有的问题Productmanager产品经理Marketsegment市场细分Autonomy自治权Priority优先权Dimensional四维基质的Salesforce销售队伍Commission提成Optionalfeatures可选功能,可选装置Cashbalance现金平衡:..Profitmargin利益空间Researchanddevelopmentspending研发投入Self-financing使用自有资金,自筹资金Organizationchart组织结构图Marketresearch市场调研(部)Teller出纳Advertisingandpromotion广告与促销Publicity宣传Industrialbelt工业带Corporateethos公司风气Collaboration协作Insulated=isolated隔绝的Fragmentation分裂Subsidiary分公司Openness开放性Downsizing裁员Downturn下滑Recession衰退Chieffinancialofficer财务总监Unit4workandmotivation工作和动机Induce劝诱,促使Incentive动力,刺激:..Laborunion工会Benefit福利,津贴Perk津贴,补贴Supplement额外费用Bureaucracy官僚主义Jobsafety工作安全性Jobsecurity工作稳定性Salespromotion促销Remuneration薪水Psychologicalwell-being心理满足Administration行政管理Workingcondition工作条件Paidholiday带薪假日Sickpay病假工资Pension养老金Psychologyofwork工作心理学Recognition认可,承认Checkouttill结账柜台的现金出纳机Checkout结账柜台Till现金出纳机Cashtill收银台Cashregister收银处:..Productline-up产品系列User-friendly易于使用的Goround分配fort物质享受Interface界面程序Annualbonus年度奖金Corporateculture公司文化=values价值观+beliefs信条+norms标准Dead-endjob没前途的工作Stockorder=replenishment货物补充Hygiene卫生Playpool打台球Healthscreeningprogram健康检查Salesfloor店面Tradefloor交易所Busdepot汽车总站Profit-sharingprogramme收益分享Careertraining职业培训Workingweek工作周Pre-schoolagechildren学前儿童Premise工作场所Subsidize补贴Tinnedfood罐装食物:..Payscheme薪酬计划Unit5managementandculturaldiversity管理与文化多样性Localization本地化Globalization全球化Pay-for-performance绩效工资Collectivist集体主义的Salesrep商品经销代理Universalist普爱论者Particularist排他主义者Glocalization全球地方化Multinational跨国公司Unit6recruitment招聘Applicant申请人Application申请Applicationform申请表Candidate候选人Curriculumvitae=resume简历Employmentagency职介机构Jobdescription职责描述Jobvacancy职务空缺:..Short-list列入最后候选名单Coveringletter=coverletter附函Givenotice预先通知(辞退)Aformofheadhunters猎头公司Followup跟进Preliminaryselection初选Testimonials证明书,推荐书Synchronizedsewing同步缝纫Traineeship培训Referee介绍人,推荐人Controllingstake控股权Contingency意外事件Contingencyplan应变计划Contingencyfund以外开支准备金petence核心竞争力Homeprovider持家者Stereotype成见Maternityleave产假Sickpay病假Thetrade同行Tradeunion=laborunion工会Workingclass无产阶级,工薪族:..Child-bearingChild-rearingAffirmativeaction倾向性法案Positivediscrimination积极差别Corporateaffairs公司事务Allowances津贴,补贴Unit7laborrelationship劳资关系Tradeunion=laborunion工会Motorway高速公路Collectivebargaining集体谈判Go-slow=slowdown怠工Working-to-rule按章工作Industrialaction劳工行动Picket纠察Rateofproduction生产速率Premises企业的房屋建筑及附属场地Outsource外包Subcontract转包Subcontractor承包商Outofhouse机构外部的In-house机构内部的:..Backstreet偏僻街道Bill开出账单,收取费用Stafflevels人员配备情况Bargainingpower议价权Conglomerate联合大公司,企业集团Arch-rival主要竞争对手Penaltypoint违章扣分记录Pay-as-you-go打多少交多少话费Auditor审计员Adversary对手,敌手WorkinghoursgongzuoshijWorkingpractices工作惯例Uneconomicjob不赚钱的工作Tyranny专制Deregulation解除管制Workforce劳动力Publicsector共有部门Unit8production生产Flexibleproductionline柔性生产线:..Trade-off妥协,协调,平衡Opportunitycost机会成本Sunkcost沉没成本Rawmaterials原材料Semi-finished半成品Finished成品Productdefect质量缺陷Excesscapacity剩余产能Fixedcost固定成本Variablecost可变成本Cashflow现金流Informationflow信息流Materialflow物料流Logistics物流Lostsales销售损失Marketshare市场份额Productionrun生产周期Mother-board主板Harddisc硬盘Chip芯片Chassis(汽车)底盘Callcenter呼叫中心OEM=originalequipmentmanufacter设备原产商,贴牌制造商:..Leanproduction精益生产=stocklessproduction零库存生产=JIT=just-in-timeproduction准时制生产=continuousflowmanufacture连续流程生产PPM=piecepermillion每百万件瑕疵率Continuousimprovement=kaizen=kaizan改善哲学Demingcycle=PDCA=plan-do-check-act德明环ERP=enterpriseresourcesplanning企业资源计划Scientificoutlook科学发展观Noslack无松懈,无容余Hi-fi=highfidelity高保真Wi-fi=wirelessfidelity无线保真Operationmanager操作经理,运营经理Leadtime交付时间,订货到收货时间间隔Outsourcing=contractingout外包Plant工厂Subcontractor承包商,分包商Economiesofscale规模经济Handling搬运Depreciation贬值Set-up机器设置Obsolescence过时,废弃Theft盗窃,偷盗:..Breakage破损Leakage渗漏Under-utilizing开工不足Defective次品Quantitydiscount大宗购买折扣Stimulatedemand刺激需求Sabotage蓄意破坏Throughput生产量,加工阶段Throughputtime输入到输出的加工阶段所需时间Productmix产品组合Productline产品系列,产品线Productrange产品范围QCdepartment=qualitydepartment质量部Knock-on附带效果,间接影响,累积效果Knock-oneffect连续反应Circuitboard电路板Implant植入Transplant移植Refineprocess完善Refinery精炼厂TQM=Totalqualitymanagement全面质量管理Assembling组装Distribute分销:..Equipment设备,(企业除了房产以外的)固定资产Facility设备Jointventure合资企业Location位置,选址Operation操作,运营Parts零件Recall召回Storage贮藏(量)Workinprocess正在进行的工作Unit9products产品Launchaproduct发布产品Brandloyalty品牌忠诚度Brandawareness品牌知名度Brandpreference品牌偏爱度Brandswitcher转换不同牌子的人Productline产品线Productline-up全系列产品Productmix产品组合(一种产品的不同形式)Productrange产品范围:..PLC=Productlifecycle产品生命周期Niche缝隙Nichemarket缝隙市场Line-stretching产品线的扩展Linefilling产品系列的填补Marketsegment细分市场Segmentationofthemarket市场细分High-endmarket高端市场Low-endmarket低端市场Up-market向高端市场Down-market向低端市场Productimage产品形象Corporateimage公司形象Shelflife货架期,存活期Sell-bydate销售期限Expirationdate=expiredate产品有效期Eye-soreAroundtheclock24小时营业Portion一客Dehydrate使脱水Shareholder=stockholder股东Stakeholder利益一致者,风险共担体制Logo标志:..Slogan口号Servicestation(高速公路旁的)服务站Desktopmachine台式机器Financing融资Economics经济情况,经济因素Colorscheme色彩主题,色彩搭配Creditfacility信用工具Warranty=guarantee保修Maintenance维修保养After-salesservice售后服务Brandname品牌Brand商标,牌子Shelfspace货架空位Productdevelopment产品研发Profitability利润率Vendingmachine自动售货机Prototype原型,雏形Augmented扩张的Delivery交货,交付Initiative主动积极性Marketshare市场份额,市场占有率Multi-brandstrategy多品牌策略Vandalize蓄意损坏公物:..Retailer零售商Colgate高露洁Philips飞利浦Procter&Gamble宝洁Unilever联合利华Yamaha雅马哈Unit10marketing市场营销Marketingmix市场营销组合,营销要素组合=product+promotion+price+placePromotion促销=advertising+wordofmouth+publicrelations+pointofsaleMarketing=advertising广告+personalselling人员推销+salespromotion促销+publicityandpublicrelations宣传和公共关系Optional选择(配置)Standard标准(配置)Personalselling人员推销Directmarketing直销Directmail直邮Businessmarket=producermarket=industrial商务市场,生产资料市场Consumermarket消费市场Listprice标价=suggestedretailprice:..=mendedretailprice建议零售价Managementconsulting管理咨询Tierange领带系列Texture质地Lycra莱卡Takeremedialaction采取补救措施Qualitativeanalysis定性分析Quantitiveresearch定量分析Internalresearch内部分析Raw/primary/first-handdata一手数据Secondary/second-,品尝Distributionchannel分销渠道,配送渠道Marketresearch=marketingresearch市场研究,市场调研Centrality集中性Console控制台Focusgroup焦点小组Headoffice公司总部Marketopportunity市场机会Integration整合:..Publicity宣传Questionnaire调查问卷Salespromotion促销活动Selling推销Targetcustomer目标顾客Hard-sell硬性推销Marketsegmentation市场细分Pointofsale销售点Productconcept产品概念Productfeatures产品功能Salesrepresentative销售代理B2B=businesstobusiness企业对企业Sellingconcept销售概念Marketingconcept行销概念Differentialadvantage差异优势Integratedmarketing整合营销Discount折扣PaymentperiodCreditterms信用调侃Productmanager产品经理Brandmanager品牌经理Annualreport年报:..Unit11advertisingount广告客户Advertisingagent广告公司Advertisingcampaign广告宣传,广告攻势Brief摘要Budget预算Commercial广播或电视广告Comparative-paritymethod相对平等方法,比较奇偶方法Costperthousand=CPM每一千个成本Counter-cyclicaladvertising非循环的广告Diminishingreturns收益递减Exposure暴露Frequency频率Institutionaladvertising机构广告=prestigeadvertising声望广告Mediaplan媒体计划Mediaspace媒体空间Message讯息,广告词OTS=opportunitytosee可见机会Prospectivecustomer潜在顾客:..Sponsorship赞助Targetmarket目标市场Thresholdeffect门槛效应Turnover流通量,营业额,周转Word-of-mouthadvertising口口相传,口碑Billboard=hoarding广告牌Classifiedadvertisement分类广告Paidadvertising付费广告Advertisingstrategy广告策略Poster海报Purchasingfrequency购买平率Buyerturnover新入场客户Match追平Excessiveadvertising过度广告Voiceover画外音Unit12promotionaltools促销工具Promotiontools促销工具=advertising广告+personalselling人员推销+salespromotion提升销量+publicrelations公共关系Brandawareness品牌知名度Brandloyalty品牌忠诚度:..Introductionstage引入期Growthstage增长期,上升阶段Maturitystage成熟期Declinestage衰退期,下降阶段Lossleader特价商品Planning计划Positioning定位Price-conscious对价格敏感的Salesforce销售队伍Salespeople售货员Sample样品Trial尝试Freetrial免费试用Publicity宣传Paidadvertising付费广告Novelproduct新产品Aim指向Reduction降价Rebate回扣Promotionalstrategy促销策略Promotionaltactic促销技巧Reduced-pricepack经济装:..Retailer零售商Dealer代理商Off-season淡季ountingandfinancialstatements会计和财务报表Accountancy会计师Accountant会计师Accountingequation会计恒等式Accounting会计学Accrue自然增加Accruedexpenses应计费用Accumulate累计Amortization摊销Annualreport年度报告Appreciate增值Auditing审计Bookkeeping簿记Capitalization资本化Cashflow现金流:..ounting粉饰财务状况Credit信用,贷方Creditors债权