汽车售后服务外文文献及翻译.doc

该【汽车售后服务外文文献及翻译 】是由【朱老师】上传分享，文档一共【10】页，该文档可以免费在线阅读，需要了解更多关于【汽车售后服务外文文献及翻译 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。2Automotiveafter-salesserviceAutomotiveafter-,-salesserviceisanimportantpartoftheautomobilecirculation,whichcoversthequalityassuranceofthecarafterthecarsales,claims,repairandmaintenanceservices,autopartssupply,maintenanceandtechnicaltraining,technicaladviceandguidance,-salesservice,soastoestablishacorporateimage,enhancethereputationoftheproduct,toexpandtheimpactoftheproduct,-salesserviceasa"double-edgedsword,goodafter-salesservicesupportandpromoteproductsales,marketing,brandandreputationplayastrongrole;poorafter-salesservicecanalsomaketheproductunmarketable,,onlyafter-salesservicetoimprovetheautomotiveproducts,auto4Sshopattentiveservicetomovingcustomers,improvecustomersatisfaction,,thereisaspecial"mission",theautomotiveaftermarkethasfar-,includingvehiclesales,parts,service,informationfeedback,panies,'sautoindustryfromthehistorybehindthedevelopedcountries,buttheevolutionoftheservicemodelcanbesaidisbasicallythesameway,,foreignautosupplystoreandsomedonottheChinaConstructionLuxuryandhardwarefacilitiesgradeisnothigh,arshop,butthelevelofforeigncarshopmanagementservices,softwareconstruction,butcanbedescribedasfirst-class,morenuanced,andwilldefinitelynothappenonlytolookattheappearance,partmenttoseethings,evensomeautoshophasitsownprovingground,,theyhaveestablishedacloserelationshipofproductionandmarketing,hasabeautifulshoppingenvironment,brandawarenessandclearadvantages,,whichriseintheUnitedStatesisnotlong,,butsetpositionintheautomotiveaftermarketautopartssupply,maintenance,,,breakingtheverticalmonopoly,onthebasisofpricetransparency,vehiclemaintenance,repair,beautyandsparepartssupplyone-stopservice,theownercanbeaone-,eachbranchusesthesamestoredesign,servicemarks,personneltraining,andservicestandardsinthemanagement,thesamepriceofservices,unifiedmanagementrules,unifiedtechnicalsupport,unifiedlogisticsanddistributionsystem,notonlycaneffectivelyreduceoperatingcosts,,3butthecarservicebusinessserviceproviders,themainbusinessofthebrandchainincludingsupplyofautoparts,carrepair,fastcuring,andeverybrandchainbranchesnotonlynumerousbutalsowidelydistributed,panyhasmorethan500stores,morethan70%oftheautopartsmarketsparepartsbybrandstores,brandstorescansellmorethanonebrandofcarpartsresourcesandpricetransparency,andthattheintegrationofvariousbrandsofcarsresources,playedtheeconomiesofscale,andconvenienttothecustomer,,,inBeijing,4Sshophardwareinvestmentisusuallyabout$,,whetheryouarea4Sdealerwhichcarmanufacturersinthecountry,,,ifyouchooseagoodcarmanufacturer,',thecarmanufacturersnotonlytochooseaproducts,brandawarenessandpotentialforthedevelopmentofenterprises,,theychosetheagentofShanghaiGeneralMotors,becauseUniversalisthelargestdistributorofChineseinvestment,,"aslongastheproductofyourchoiceiscorrect,thenwaitingforthemoneyontheline."AproxysevenoreightcarbrandCEOsaid,cannotmakemoney,thekeyisdependsonyouragentwhatbrandofcar,-sellingHonda,forexample,ifyoudonotincrease,sellingaHondacarinBeijingfor$15,000,buttherealityisthatHondacarsinshortsupply,mon,andsomebecausenoinvoicefare,donotpaytaxes,,Honda4Sshopprofitslastyear'snetprofitofatleast$,notallthedealerscangettensecartype,:"Nowthesaleofthevehicledoesnotmakemoney,"article"referstomanufacturerrebates,insurancecosts,interiordecorationandmaintenance4Sshoplocationdeterminestherightdecisionbycarmanufacturers,becausetheplanningandlayoutofthefactory,the4Sshoplocationisnotverygood,mostofthecarusersarealsotimestobuyacar,theytendtobeataxiorbus,theytendtochooseconvenientplace,4Sshopbusinessfortheirownsurvival,,pany',paredtothe4Sshop,,theaverageconsumercanalsobuyeconomycars,carbrandandnotthemainfactorstheybuy,theyaremostsensitivetopricechangesinthepriceofthesamegradetheyaremostinterested,ifcarpricesslightlylow,:pre-service,salesserviceandafter-,automotiveproductsintothehome,andasameansoftransport,-salesservicemoreandmorepeople'sattention,petition,'sautomobileindustry,carownershiphasincreasedsignificantly,'shugecarownershipandfastcarsalesgrowth,,isalsosubjecttointernationalpopular"fourinone"salesandserviceshop(alsoknownas"4Sshop"),perfect,thoughtful,qualityofservice,cultivateahighlevelofcustomersatisfaction,agoodandstablecustomerrelationship,,carmanufacturersfocusonprofitgrowthintheafter-salesservice,theprosandconsofthequalityofafter--auto4Sshops,however,theservicesectorsalsothereisalackofpersonnel,poorserviceconcept,craftsmenlowtechnicallevel,,theestablishmentofaneffectivecar4Sshopafter-,andnotenoughemphasisoncustomercare,plaints,6answercannotbegivencustomersatisfaction,,thispaperproposestheestablishmentofindustrystandards,improvelawsandregulationstostrengthenskillstrainingformaintenancepersonnel,todesignaneffectiveperformanceappraisalsystem,andregulatethestandardsofserviceprice,after-salesserviceindustrychainextension,plaintsfromowners,,eadevelopmenttrendofautomotiveafter-marketservices,,,-panieshavethousandsofhighdevelopmentandgrowthofdomesticenterprises,sandtogethertoformapagoda,,,toholidaycarrentalrentacar,,forautomobilemanufacturersintermsoftheessenceofthecarrentalcarownershipanduseaseparateformoftrade,carsalesmeanseffectiveextensionForintermsofthedomesticautomobilemanufacturers,'essiontotheWTO,,brandimpact,impactoftechnology,,China'sautoconsumptionmarketincreasinglyneedawaytoadapttothisconsumerpsychologyneedsnewformofautomobileconsumption,,thecarrentalindustryin2024evenlongerperiodoftimeinthefuture,ea"bottleneck"inthemosteffectivewaytobreakthroughChina'sautoproductionandmarketdemand,forthefollowingreasons:Carrentalautomobilemanufacturersprovidesocietywithproducts,valueinuse,oneofthemostconvenientchannel;financeleasesroleistoalleviatetheproblemofinsufficientdemandandpurchasingpower,thepotentialconsumerintorealconsumption;kindofleaseroleistoprovidenewoptionsforthedomesticautomotiveconsumers,stimulateandexpandtheautomobileconsumption;car4pany',,themajorityofautomotiveaftermarketchainoperation,-of-the-artcarserviceconcept"sevensupportthirdrepair"eptedconceptofcarserviceintheUnitedStates,becauseoftheUnitedStates,acountryonwheels,itistheprevalenceofmaintenancethanmaintenancemoreimportantautomobileconsumerattitudes,whichdeterminesthedominanceoftheautomobileaftermarketwarrantybusiness,carsalesintheUnitedStatesisthefranchise,andafter-,requiredmaintenanceequipmentrosewaterboats,smallprofessionalrepairshop(2-4)eandmaintenancetechnologyisnotmatureenoughandaregraduallyincorporatedintothelargerepairshop(over25)orintegratedwitheachother,themostimportantcarwarrantyenterprisesareconcentratedinautomobileproductionfactoryauthorizedwarrantystation,separatefactorywarranty,after-salesservicedepartmentsofauthorizeddealers,professionalrepairshop,-,brand-effectivenessoftheafter-salesservicewillbeunprecedentedattentionandenhanceattentiontoafter-,chainbusinessbrandwillbethefutureofautomotiveafter-,standardization,standardization,hightechnicalcontentservicesinordertoadapttomarketdevelopment,andmaketheirowncharacteristics