互联网时代.doc

互联网时代门户新闻网站研究
--以腾讯新闻客户端为例
【摘要】随着计算机与互联网技术的不断革新与发展,信息与资讯的发布与传播反馈都发生了翻天覆地的变化。尤其是互联网的繁荣发展直接颠覆了传统媒体的运营方式,移动互联网的快速发展又进一步扩大了这种趋势。在此种背景下,不断出现纸质的媒体倒闭的报道,越来越多的人选择从网络上获取信息,新闻资讯也不例外。网络技术的乃至移动互联网的发展都给新闻传播带来了新的活力,也使得一些不能适应新时代的传统媒体无法运营下去,如果能站在时代的潮流之上,吸收并积极采用互联网技术活思维进行新闻媒体运营,必定是一条创新之路。
【关键词】:移动新闻客户端腾讯
Research on portal news website in Era—take the Tencent news client as an example
Author: Li Ren Jing Teacher: Du Jian Dong
【Abstract】The development of technology has led to the development of news and information industry. The munication in the background has a great difference from the traditional news in the news clues, the news value orientation, the transmission mode and the news language, and the news of the portal news website With more content, update fast, the form of diversification and other characteristics, the user's behavior can be fed back to the news itself. Tencent client, for example, Tencent news client positioning "facts", its audience wider. Mobile news client through the user accumulation stage, the future direction of the development strategy for the content of the custom, especially puter algorithm mendations, and other information content of short video and live, exclusive information and other forms of content are the client Heavily support the object. At the same time news customers are also business model innovation, the main focus on traffic and advertising and content and brand building.
【Key words】mobile; news; client; Tencent
【Author Information】Li Renjing (1994—), female, Shandong, Zaozhuang, Huanggang Normal University, School of Journalism munication, radio and television director, professional class, class 201305.
引言
随着计算机与互联网技术的不断革新与发展,信息与资讯的发布与传播反馈都发生了翻天覆地的变化。尤其是互联网的繁荣发展直接颠覆了传统媒体的运营方式,移动互联网的快速发展又进一步扩大了这种趋势。在此种背景下,不断出现纸质的媒体倒闭的报道,越来越多的人选择从网络上获取信息,新闻资讯也不例外。网络技术乃至移动互联网的发展都给新闻传播带来了新的活力,也使得一些不能适应新时代的传统媒体无法运营下去,如果站在时代的潮流之上,吸收并积极采用互联网技术进行新闻媒体运营,必定是一条创新之路。在这个科技水平发展迅速的时代,移动终端成为了人们接收资讯的主要工具。人们接收资讯的方式,已经从曾经的报纸电视,报刊等转变为使用手机等移动终端接收信息。移动终端相较于传统媒体