质量管理论文.doc

Introduction
In this part, it will analyze Volkswagen and Air China to explain the quality of panies.
Definition of Quality
Quality is the customers' perception of the value of the suppliers' work output. Quality can satisfy customers’ needs by products and services for panies[Quality].
Volkswagen
Volkswagen was founded in 1938, headquartered in Wolfsburg, Germany, is Europe's largest pany in the world auto industry, one of the most powerful multinational corporations. In 2004, Volkswagen Group of consumers to the global total of 5,000,000 vehicle sales[Volkswagen].
Volkswagen brand has always provide customers with the best cutting-edge scientific and technological achievements, originality of design and almost all vehicle segments in the best quality products. In addition to its car products, including Golf, Passat, Lupo and Polo and other medium-sized and small cars,
It ranks one of the top ten auto panies in the world. Cars as modern tools, it has high quality requirements. For functionality, Volkswagen has a good road holding, this gives the car a low center of gravity for increased cornering speed and improved road holding capabilities. In addition, Volkswagen has high technology and strong power so that it fortable and meet most people’s need. For appearance, Volkswagen is very simple. For reliability, Volkswagen’s mean time to failure is longer than other cars. For durability, most of Volkswagen cars can use more than 15years. For recovery, Volkswagen’s maintenance is very convenient because there are many 4S shop all over the country and the employees in 4S can repair their cars quickly. For contact, staff in 4S are patient and friendly, they can check and repair cars in short time bacause they have rich experience about cars.
Air China
Air China founded in 1955. The director is Wangchangshun. As pany that is about service, Air China offers some good services to customers.
Air China is the only airline which caries the national flag,