《时代邮刊》的办刊特色及发展对策研究-出版专业毕业论文.docx

ABSTRACT
Times Biweekly iS a magazine that deals with social issues and culture. Since the magazine’S founding in 1 999 the two most important and characteristic columns,“Exclusive Planning”and ¨Observation¨,have captured the attention of the industry and the Biweekly known by the industry and readers as”China's¨time”magazine¨and has e one of Hunan's signature publications.
Times Biweekly has been through three distinct stages up to this day.
From a confused beginning through a period of revision and then a restructuring to arrive at the current stable key to the current ess is the strategy of one body held aloft by two body
being the excellent content of Times Biweekly and the wings paper and
digital current goal of pany is to increase their
circulation from 600 thousand copies to more than a million per issue and
expand the digital portion of their essay will attempt to analyze the ess of the magazine by examining the topics and style of the content as well as what topics are used on the cover,the layout and the use of cultural resources.
The current ESS of the magazine is due largely to sound content,a good work ethic,and essful use of third party subscription sales. Market analyses and targeted advertisement played an important role in expanding the reader essful magazine relies on good writers supported by solid editors and management staff and TiIlles
Biweekly boasts excellent management practices and business strategy.
AU this has made a big million copy issue an attainable goal.
There are however problems to be dealt media is
increasingly replacing the old,profits are down and subscription numbers are attract a wider audience the magazine has widened the scope of their content which also had the effect of each topic receiving
less extensive coverage.(The aim will be to play to their strengths and
narrow the scope of their content to the topics廿ley are best