cq第一棉纺织厂经营战略研究-工商管理专业毕业论文.docx

重庆大学硕士学位论文英文摘要
ABSTRACT
With ing of the Information Society and knowledge-based economy age, the step of the world economic globalization lization has quickened,then petition and challenge all enterprise faces is ing more and more stem. order to deal witll various changes happening inside and outside and to ke印and improve petitive superiority,whichever enterprise must set up a feasible development strategy and put it into effect,thus to have the initiative in the increasingly vigorous the background that domestic coRon textile industry carried out the policy ofproduction condensing and workers reducing in 1998,when most enterprises carried On or started to carry on anization and technical reform and that China entered WTO in 2003,the state-owned enterprises of co,on textile in Chongqing failed to seize the opportunities to realize any its strategic breakthrough and adjustment,though CQ CoRon Textile Factory tried for times and not changed have been at the moment,with the unprecedented petition,industry policy and domestic and international market environment,the state-owned cotton textile enterprises ha Chingqing generally face‘‘existence crisis'’and
“strategy crisis”.
The paper maps out a development strategy for the enterprise through analyzing the inside and outside environment it faces,concluding the opportunities and threats it faces and its advantages and disadvantages.
The key of strategy is to discover or create a mode,which Can better integrate the
enterprise resources,improve its management and then the operation this respect,CQ No 1 Cotton Textile Factory adopt the strategies ofmerging or cooperating, differentiating and low cost to realize lengthwise integration gradually,insist on providing value-added service to customers and balance the relationship among related parties,thus to build up petitive advantages.
The paper establishes current strategic objective system and operation measures for