gp公司电动汽车运营战略研究-工商管理专业毕业论文.docx

PANY’S ELECTR l C VEH I CLE(EV)0PERAT I ON STRATEGY
ABSTRACT
With the continuous improvement of social economic development in our COl/rltry,the car ownership stays a rapidly growing facilitate the development of electric vehicle(EV)industry can lessen the pollution sources,prevent the air pollution,pudfy the air quality of the ,it carl guard energy safety through adjusting the energy consumerism structure,and help US step towards the automobile country by achieving the industry upgrading from progressing scientific from this situation, it makes a profound sense to study the development strategy of EV and step off the paths of collectivized operation or development of specialization.
This thesis analyzes and study by aiming at the domestic leading ev finn pany.
To define the strategy formulation and choices of pany,the study firstly adopted pest, porter-five force model to analyze its external environment,and then analyze its key internal factors,ending up with a theoretical analyzing through swot model。In the future,it presents a tendency for the EV market,which would be products diversified,channels centralized, customer needs integration model(eco-system)is pany’S strategic is the diversify customer needs externally,and there is the scale
effect internally for the ev industry,however,the key capability differs from the upstream and
downstream at the industrial chain( auto supplier,grids).Hence,during the future
development,to focus on the scale charging station and adopt the differentiation strategy then build a EV eco—system based on the ev implementing the strategy,it Can guarantee the channel models in practice by building up the standardized service products storage and sales management Can transfer to the cross model based on the improvement of the service products storage and the employee training or rotation system. therefore,to reach th